When it comes to monetizing your video game, there are many options, but no one-size-fits-all solutions. Is your game right for in-game purchases? Should you sell DLC subscriptions? Does your game’s world run on virtual currency microtransactions?
To find success, developers must consider what’s special about their game and their players, and respond with the right mix of options to complement each and strike a satisfying balance.
Fortunately, there is a one-size-fits-all solution to selling the right options for your game on the web: Xsolla Site Builder.
Sell virtual items, virtual currencies, game keys, updates, and more — all from a custom web site that you and your team can create, publish, and manage in minutes.
Once your site is live, you can optimize audience engagement through direct on-site communications, plus third-party marketing tool integration with platforms including Facebook and Google Analytics. Continue relationships by establishing a sales funnel and retargeting audiences where they live on the web.
The Proof is in the Pre-orders
PlayerUnknown’s Battlegrounds (PUBG) opened its early access beta in the Spring of 2017. While it was ready to go on mainstream platforms, developer Bluehole needed a way to drive additional pre-orders.
Enter Xsolla Site Builder.
Using Xsolla Site Builder’s tools, PUBG was able to sell multiple pre-order packages to an expanded global audience in less than 10 minutes — less time than it takes most players to win a PUBG battle royale.
Xsolla’s integration opened PUBG to a global audience of unbanked and underserved players. All interested players had to do was visit the game’s branded landing page and click the custom widget to get their copy and have it waiting to play on launch day.
And preorders aren’t the only thing we make possible. Site Builder now lets developers go even further, with tools to sell virtual items and currencies with the same ease and efficiency.
Game Keys to Success
Most games grow and expand from the time they launch, adding new features, new DLC, and other enhancements. In the case of Borderlands 3, Ready or Not, and Blair Witch, fans have their choice of several gameplay editions including Standard and Deluxe.
All three titles sell game keys directly to players through official landing pages built with Xsolla Site Builder. This means that publishers 2K, VOID Interactive Ltd, and Lionsgate Games are able to make the most of a more direct relationship with players around the world.
Site Builder supports multilingual and customizable interfaces that developers can use to communicate to players through email subscriptions, FAQs, social media, and more.
Developers can even integrate high-level marketing functionality into their game pages with leading tools like Google Analytics, Google Tag Manager, Google Ads, Facebook, and Twitter pixels, A/B Testing, SEO, and others.
Just as developers and publishers are able to sell preorders and multiple versions of their games, they can also use Site Builder to support the sale of in-game items and currencies straight from the same landing page.
Anything purchased through the page can be seamlessly integrated into an existing in-game store, ensuring players who buy online will instantly have their items or currencies available the next time they play on any platform.
Get started for free and get the one-size-fits-all solution to sell items, currencies, and virtually anything else you need to help your game and its players succeed.
New to Xsolla? Get started by setting up a Publisher Account.
Already an Xsolla client? Contact our Subscription experts to take your revenue to the next level.
We make it our mission to continuously evolve your gaming success strategy. That is why we highly value your connection with your audience and work to help empower successful, lasting relationships. Build your website, seamlessly connect Twitter and Facebook, and reach your monetization goals. For more info discover: https://xsolla.com/products/site-builder
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