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PLAYERUNKNOWN’S BATTLEGROUNDS
SQUADS UP WITH XSOLLA STORE TO
DRIVE EARLY ACCESS PRE-ORDERS

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When PlayerUnknown’s Battlegrounds (PUBG) entered early access beta in spring of 2017, they wanted more pre-order options for players looking to lock and load.

PUBG had already capitalized on massive worldwide interest through distribution on mainstream platforms – setting off the global battle-royale craze that continues to dominate the industry – but those platforms didn’t deliver enough for pre-orders. And for safety and security, PUBG’s pre-order payments partner would need top-shelf fraud protection.

Seoul-based PUBG Corporation – genre-redefining game developer and trendsetter.

PUBG Corporation’s parent company Bluehole deftly recruited eventual creative director Brendan Greene (ironically, known by his online handle “PlayerUnknown”) to drive the development of a “king of the hill”-style mod-turned-title with randomized items and environments, drawing story inspiration from the book series The Hunger Games and the 2000 Japanese film Battle Royale. It has since become a massive global success.

Previously, Bluehole developed fantasy-themed MMORPG TERA, originally released in South Korea in 2011 before expanding to North America and EU in 2012, and again to a worldwide audience via the PS4 and Xbox One consoles in 2018.

Xsolla’s easy-to-integrate pre-order solution helped PUBG to fill this dusty town with even more sharpshooters from around the world.
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By integrating with Xsolla, PUBG was able to offer multiple pre-order packages to an even larger global footprint — and it only took 5-10 minutes to complete.

A single day of coordination work with Xsolla’s integration and account managers gave PUBG a far broader reach, one that went beyond mainstream digital distribution platforms to include unbanked and underserved players around the world, plus:

PAYMENTS
  • Enabled all available localized alternative payment methods, increasing global footprint for potential new players.
  • Helped players to purchase game directly from developer, outside of mainstream distribution platforms and ecosystems.
PRE-ORDERS
  • Delivered customizable widget, converting organic web traffic into sales.
  • Enabled greater user acquisition across regions with localized language support.
ANTI-FRAUD AND MERCHANT OF RECORD
  • Enabled import and sale of regionally locked keys, to reduce “friendly fraud”.
  • Filtered fraudulent payments using self-updating algorithm.
  • Reviewed disputed transactions 24/7 using behavioral and data metrics.
  • Handled all risk for fraud and chargebacks, plus VAT and local taxation.
CUSTOMER ANALYTICS AND SUPPORT
  • Sent white-label confirmation emails to players who bought pre-order packages, with instructions for early access.
  • Delivered aggregated financial data to track successful purchases and performance of each payment method.
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With the help of their Xsolla partnership, PUBG has set numerous global records for game sales, earnings, and concurrent players — 3 million playing at the same time.

At the end of 2017, PUBG was officially released worldwide for PC — and continued to benefit from their Xsolla integration after their Android mobile release in March 2018.

PUBG has literally changed the game across multiple genres, redefined the appeal and execution of battle royale gaming, and secured a place in gaming history. And by working with Xsolla, they’ve helped to ensure that every player around the world who wants to be a winner can take aim at getting that chicken dinner.

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