in-game purchases
Mobile
User engagement
How MARVEL SNAP leveled up their web shop
June 11, 2025•2 min
Award-winning game developer Second Dinner just hit a key milestone in its publishing journey: launching a fully branded web shop for MARVEL SNAP, powered by Xsolla. And it isn’t just another digital storefront. It’s a case study in how direct-to-player commerce is done right.
Built in collaboration with Xsolla’s expert mobile commerce team, the new MARVEL SNAP web shop mirrors the highly popular, fast-paced collectible card game’s visual identity and cadence, while offering a streamlined experience with deeper rewards and more innovative promotions. It’s part of a broader push by Second Dinner to shift publishing in-house and establish a more direct, long-term relationship with its players.
The MARVEL SNAP web shop launched on June 10, 2025. The shop offers welcome bundles, a dynamic rewards system, and web-exclusive offers that are unavailable in traditional app stores.
Behind the scenes, Xsolla’s platform delivers the infrastructure to support over 1,000 localized payment methods and real-time A/B testing. It also provides Second Dinner with integrated LiveOps tools for segmented targeting, timed offers, and seamless event synchronization with in-game content.
“As we took publishing in-house, one of our top priorities was creating more direct ways to connect with our players and deliver value outside the app stores,” said Matt Wyble, General Manager at Second Dinner. “Xsolla helped us build a web shop that feels native to the SNAP experience while giving us the tools to offer better rewards, smarter promotions, and more meaningful engagement.”
This move reflects a growing trend in the industry. More studios are realizing that direct-to-player storefronts aren’t just a workaround to platform fees—they’re a strategic asset for LiveOps and revenue growth.
If MARVEL SNAP’s web shop is any indication, the future of mobile game monetization is moving firmly onto the web. And with solutions, products, and tools from Xsolla, developers don’t have to build it all from scratch.
Browse the MARVEL SNAP web shop now to see all their current offers!
To explore how your studio can build a game-branded web shop and take control of mobile monetization, connect with an Xsolla expert. Schedule a one-on-one session today!
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