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How the right web shop partner can transform your mobile game monetization
December 20, 2024•8 min
As a mobile game developer, you constantly seek ways to improve player engagement, maximize monetization, and grow your revenue.
With the rising cost of in-app purchases, platform fees, and complicated payment systems, finding a solution that truly supports your goals can take a lot of time and effort. Many developers rely on app stores or third-party platforms, but these often have hidden costs that eat into profits and limit the ability to personalize the player experience.
So, how do you break free from these constraints and unlock the full potential of your game's earnings? The answer lies in choosing the right web shop partner. You need a solution that cuts down on fees and provides you with the tools to engage players, increase purchases, and ultimately drive 10% or more in revenue growth.
Below is a list of what to consider when selecting a web shop partner. By evaluating these factors and partnering with a trusted web shop partner like Xsolla, you can create a digital storefront that elevates the player experience and generates lasting revenue for your game.
Flexibility to meet your needs
Your web shop partner should offer a solution that aligns with your specific requirements, whether you need a simple template web shop with currency packages or a fully customized multi-page store equipped with advanced LiveOps functionality. Flexibility ensures the web shop can adapt to your goals and grow alongside your game.
Team expertise
A web shop adds to your app store monetization
Most mobile game developers recognize the importance of app store monetization, as it remains a critical channel that offers visibility and generates significant revenue. However, app stores do have limitations. Platform fees can impact profit margins, customization options for payment processes and player experiences are often limited, and opportunities to engage directly with players beyond the app environment can be constrained. To enhance your monetization strategy, consider complementing your app store presence with a web shop. A web shop allows you to diversify revenue streams, tailor player experiences, and build direct relationships with your audience—all while continuing to benefit from the strengths of app store monetization. This combined approach can help you maximize your game’s revenue potential.
How to choose the right web shop partner
A 2023 study by Statista found that 47% of mobile game developers reported increased revenue after implementing a direct-to-consumer web shop, citing the ability to eliminate app store fees and increase player engagement. The same study also revealed that games with integrated loyalty and referral systems saw up to 15% higher retention rates than those relying solely on app store purchases. These findings highlight the potential of a well-designed web shop, but building one requires more than just a simple landing page. While some providers focus on cost-saving basic setups, these often fail to drive meaningful sales or effectively engage players. Your web shop should align with your monetization goals and elevate the player experience.
Below is a list of what to consider when selecting a web shop partner. By evaluating these factors and partnering with a trusted web shop partner like Xsolla, you can create a digital storefront that elevates the player experience and generates lasting revenue for your game.
Flexibility to meet your needs
Your web shop partner should offer a solution that aligns with your specific requirements, whether you need a simple template web shop with currency packages or a fully customized multi-page store equipped with advanced LiveOps functionality. Flexibility ensures the web shop can adapt to your goals and grow alongside your game.
Team expertise- Lean on specialist experience. Collaborate with a team that deeply understands gaming genres to implement features that resonate with players.
- Tailored plans matter. Avoid one-size-fits-all solutions. Work with a partner who can analyze your audience and build a growth plan suited to your goals.
- Solve problems proactively. With a dedicated team, you can identify and address challenges before they impact player experience or revenue.
- Stay ahead of the curve. Regular monitoring helps identify potential issues before they escalate. Partner with a team that monitors your shop's performance 24/7.
- Adapt to player needs. Your audience evolves—so should your web shop. Work with a team that can fine-tune your offers, layout, and features to stay relevant.
- Rely on your liaison. Assigned Account Managers are a goldmine of expertise. Don't hesitate to ask for their insights into growth strategies and problem-solving.
- Analyzing in-game monetization to maximize revenue opportunities
- Creating tailored growth plans to meet your specific needs
- Proactively presenting features based on data-driven insights
- Implementing LiveOps mechanics to enhance user engagement and boost revenue
- Collaborating closely with you to optimize sales and achieve sustainable growth.
- Increase conversion rates.
- Grow retention and engagement.
- Boost average order value.
- Increase ARPPU and LTV
- Dynamic features to engage, convert, and retain. A range of tools from introductory discounts to rewards, exclusive, time-limited offers, and flexible complex and personalized sales strategies to help convert visitors into buyers, increase purchase frequency, and boost average transaction value.
- Plan engaging events. Regular LiveOps events keep players active and invested in your shop.
- Keep it fresh. Rotate offers to ensure the experience stays dynamic and appealing.
Proven success for mobile games with Xsolla Web Shop
Partnering with Xsolla Web Shop has enabled mobile game developers to achieve remarkable revenue growth. Below are two success stories that highlight the power of Xsolla’s solutions. Kids RPG game Launched in April 2023, this family-friendly RPG used Xsolla Web Shop to implement:- Limited-time promotions
- Exclusive discounts
- Region-specific pricing
- 30%+ capture rate
- $110 ARPPU
- $32M in additional revenue
- Social login for seamless access
- Exclusive web-only currency packs
- 45%+ capture rate
- $3,100 ARPPU
- $16.2M in revenue growth
Your first steps with Xsolla Web Shop
Getting started with Xsolla is simple:- Book a demo. See how Xsolla Web Shop can transform your game’s monetization strategy.
- Use the built-in integration support. Our team will guide you through the setup process to ensure a seamless integration with your game.
- Maximize your revenue. Once your web shop is live, our analytics tools will help you continuously optimize and scale your revenue.
The right web shop partner is critical to unlocking revenue growth
Choosing the right web shop partner is more than just a way to sell items—it’s about growing your game and increasing profitability. As the #1 web shop solution and industry leader, Xsolla has launched over 400 web shops globally, helping developers reduce fees, enhance player engagement, and unlock the tools needed to drive 10% or more in revenue growth. Ready to unlock your mobile game’s full revenue potential? As the leading expert in mobile gaming web shops, we can help you boost your global sales. Partner with us today and schedule a time to talk with one of our experts.Featured articles
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