As a mobile game developer, you constantly seek ways to improve player engagement, maximize monetization, and grow your revenue. With the rising cost of in-app purchases, platform fees, and complicated payment systems, finding a solution that truly supports your goals can take a lot of time and effort. Many developers rely on app stores or third-party platforms, but these often have hidden costs that eat into profits and limit the ability to personalize the player experience. So, how do you break free from these constraints and unlock the full potential of your game's earnings? The answer lies in choosing the right web shop partner. You need a solution that cuts down on fees and provides you with the tools to engage players, increase purchases, and ultimately drive 10% or more in revenue growth.

A web shop adds to your app store monetization

Most mobile game developers recognize the importance of app store monetization, as it remains a critical channel that offers visibility and generates significant revenue. However, app stores do have limitations. Platform fees can impact profit margins, customization options for payment processes and player experiences are often limited, and opportunities to engage directly with players beyond the app environment can be constrained. To enhance your monetization strategy, consider complementing your app store presence with a web shop. A web shop allows you to diversify revenue streams, tailor player experiences, and build direct relationships with your audience—all while continuing to benefit from the strengths of app store monetization. This combined approach can help you maximize your game’s revenue potential.

How to choose the right web shop partner

A 2023 study by Statista found that 47% of mobile game developers reported increased revenue after implementing a direct-to-consumer web shop, citing the ability to eliminate app store fees and increase player engagement. The same study also revealed that games with integrated loyalty and referral systems saw up to 15% higher retention rates than those relying solely on app store purchases. These findings highlight the potential of a well-designed web shop, but building one requires more than just a simple landing page. While some providers focus on cost-saving basic setups, these often fail to drive meaningful sales or effectively engage players. Your web shop should align with your monetization goals and elevate the player experience. Below is a list of what to consider when selecting a web shop partner. By evaluating these factors and partnering with a trusted web shop partner like Xsolla, you can create a digital storefront that elevates the player experience and generates lasting revenue for your game. Flexibility to meet your needs Your web shop partner should offer a solution that aligns with your specific requirements, whether you need a simple template web shop with currency packages or a fully customized multi-page store equipped with advanced LiveOps functionality. Flexibility ensures the web shop can adapt to your goals and grow alongside your game. Team expertise

• Lean on specialist experience. Collaborate with a team that deeply understands gaming genres to implement features that resonate with players.
• Tailored plans matter. Avoid one-size-fits-all solutions. Work with a partner who can analyze your audience and build a growth plan suited to your goals.
• Solve problems proactively. With a dedicated team, you can identify and address challenges before they impact player experience or revenue.

Expertise and adaptability make all the difference when creating a successful web shop. At Xsolla, our proven track record speaks for itself: we've launched over 400+ successful web shops. We understand the unique challenges and opportunities within the gaming industry, no matter the genre, be it mobile, PC, console, or hybrid platforms. From initial setup to scaling operations, we take pride in solving problems effectively and driving results, and provide tailored growth strategies to meet the specific needs of your game and audience. Post-launch support

• Stay ahead of the curve. Regular monitoring helps identify potential issues before they escalate. Partner with a team that monitors your shop's performance 24/7.
• Adapt to player needs. Your audience evolves—so should your web shop. Work with a team that can fine-tune your offers, layout, and features to stay relevant.
• Rely on your liaison. Assigned Account Managers are a goldmine of expertise. Don't hesitate to ask for their insights into growth strategies and problem-solving.

Launching your web shop is just the beginning of the journey. To ensure long-term success and achieve results like an average 10x revenue increase and a 5x capture rate, partnering with a web shop provider that offers robust post-launch support is essential. Proactive, continuous monitoring helps keep your shop running smoothly, minimizing downtime and ensuring players enjoy a seamless experience. Xsolla provides the tools and expertise to identify and resolve issues quickly, whether addressing technical glitches, incorporating audience feedback, or adapting to evolving player demands. With a dedicated team of experts, who act as your strategic partners, Xsolla ensures your shop remains aligned with your goals by offering valuable guidance and tailored solutions at every step. This expert team drives continuous improvement and growth for your web shop and game sales by:

• Analyzing in-game monetization to maximize revenue opportunities
• Creating tailored growth plans to meet your specific needs
• Proactively presenting features based on data-driven insights
• Implementing LiveOps mechanics to enhance user engagement and boost revenue
• Collaborating closely with you to optimize sales and achieve sustainable growth.

Together, Xsolla's expert team empowers you to unlock your full potential in the gaming market. LiveOps integration To maximize audience monetization and increase lifetime value (LTV), LiveOps capabilities are essential. Choose a partner that offers out-of-the-box tools designed to:

• Increase conversion rates.
• Grow retention and engagement.
• Boost average order value.
• Increase ARPPU and LTV

LiveOps keeps your web shop dynamic and relevant, ensuring long-term success.

• Dynamic features to engage, convert, and retain. A range of tools from introductory discounts to rewards, exclusive, time-limited offers, and flexible complex and personalized sales strategies to help convert visitors into buyers, increase purchase frequency, and boost average transaction value.
• Plan engaging events. Regular LiveOps events keep players active and invested in your shop.
• Keep it fresh. Rotate offers to ensure the experience stays dynamic and appealing.

Engaging players is an ongoing effort, and we help you make every moment count with LiveOps support. By integrating events and promotions directly into your web shop, Xsolla keeps the experience fresh and exciting for your audience. From limited-time offers to special events, you can create dynamic opportunities that encourage players to return, engage, and make purchases—all while maintaining a sense of urgency and excitement. Support for global expansion If you aim to expand into new regions, your partner should provide the tools and infrastructure needed for global sales. Xsolla serves as your Merchant of Record, handling all taxes and regulatory compliance, so you can focus on growth without worrying about complex regional requirements. Our comprehensive payment solutions allow you to monetize audiences in regions where traditional methods might not be available. By addressing gaps in regional monetization, Xsolla helps unlock new revenue streams, broaden your audience, and simplify global expansion. Ease of maintennace Your web shop should function as an extension of your game, seamlessly reflecting changes in in-game content and events. A partner with intuitive tools ensures your existing LiveOps and design teams can manage both in-game and web shop content without requiring additional resources. Simplicity in maintenance reduces operational costs and saves valuable time.

Proven success for mobile games with Xsolla Web Shop

Partnering with Xsolla Web Shop has enabled mobile game developers to achieve remarkable revenue growth. Below are two success stories that highlight the power of Xsolla’s solutions. Kids RPG game Launched in April 2023, this family-friendly RPG used Xsolla Web Shop to implement:

• Limited-time promotions
• Exclusive discounts
• Region-specific pricing

These features created a tailored experience for families, resulting in:

• 30%+ capture rate
• $110 ARPPU
• $32M in additional revenue

4X strategy game Since its debut in April 2022, this strategy title offered:

• Social login for seamless access
• Exclusive web-only currency packs

This approach delivered:

• 45%+ capture rate
• $3,100 ARPPU
• $16.2M in revenue growth

A web shop partner like Xsolla can help tackle monetization challenges and unlock new revenue opportunities. Want to see more examples of how Xsolla drives success for game developers? Visit our Partner Spotlight page to explore additional stories and learn how we can help your game achieve its full potential.

Your first steps with Xsolla Web Shop

Getting started with Xsolla is simple:

• Book a demo. See how Xsolla Web Shop can transform your game’s monetization strategy.
• Use the built-in integration support. Our team will guide you through the setup process to ensure a seamless integration with your game.
• Maximize your revenue. Once your web shop is live, our analytics tools will help you continuously optimize and scale your revenue.

The right web shop partner is critical to unlocking revenue growth

Choosing the right web shop partner is more than just a way to sell items—it’s about growing your game and increasing profitability. As the #1 web shop solution and industry leader, Xsolla has launched over 400 web shops globally, helping developers reduce fees, enhance player engagement, and unlock the tools needed to drive 10% or more in revenue growth. Ready to unlock your mobile game’s full revenue potential? As the leading expert in mobile gaming web shops, we can help you boost your global sales. Partner with us today and schedule a time to talk with one of our experts.