Mobile
Revenue
User engagement
Make the right decision for your web shop and business success
June 2, 2025•4 min
The mobile landscape has changed drastically over the past couple of years. In 2025, the momentum is at a peak as regulations, policies, and opportunities are being created monthly, if not weekly or daily. What remains constant is the ability for mobile games to monetize outside of the app stores through Web Shops designed and developed by Xsolla.
Over 500 mobile games have partnered with us and experienced significant growth and success, contributing over $2.0B USD (billion with a B!) in incremental revenue generated by providing unique value-driven offers for mobile players worldwide. This is why Xsolla is validated as the #1 Web Shop provider for video games globally, with a proven track record over the past four years of delivering new monetization channels for mobile games that are compliant, streamlined, and focused on providing value for developers and players alike.
One dashboard to understand monetization opportunities
Players of any game genre have a choice in what it means to pay online and play on their preferred device. They want value for their hard-earned money and the opportunity to level up their playing experience on their mobile device, whether on Apple or Google platforms. Developers are eager to create opportunities for players to drive more engagement, larger purchases from customized offers to drive higher lifetime value (LTV), and optimize return-on-ad-spend (ROAS) for their games. The next level of engagement for devs is to fully understand the user experience and flow through proven and validated integrations with MMPs (mobile measurement partners that measure the user experience from in-app through to the web shop). Xsolla is the only global game commerce company with global reach and compliance with two (2) MMP integration options with AppsFlyer for mobile games: server-to-server (S2S) and web integration activations. Developers can manage small activations directly through their accounts with a streamlined activation process via the Xsolla Publisher Account and AppsFlyer, solving the challenge of having multiple dashboards of information to make decisions because they only need one with Xsolla.
How do MMP integration options work?
The mobile application S2S integration enables complete LTV and ROAS measurement for purchases made within the application and on the Web Shop. Web Shop purchases are counted as in-app events. AppsFlyer attributes each purchase to the number of mobile application installations, user acquisition, and re-engagement campaigns to help provide a complete cross-platform user journey, complete LTV, and overall return on investment (ROI) calculation. The setup process is simple and requires no technical expertise, making it accessible to all mobile developers through Xsolla’s and AppsFlyer publisher accounts. The web integration activation measures and assesses marketing performance, advertising conversion rates, high-performance advertising creatives, and re-targeting efforts for Web Shops using Xsolla Site Builder. Developers can easily enable this functionality, allowing them to calculate the effectiveness of ad campaigns driving traffic to their web shops through Xsolla’s and AppsFlyer publisher accounts.
Transparent pricing and proven results from your web shop provider
When choosing a web shop provider, it's important to take into consideration a tried-and-tested gaming-focused merchant-of-record (MOR) who takes on all the legal responsibility and handles all ecommerce requirements, like fraud protection, tax remittance, local regulation compliance, managing refunds or chargebacks, and more in over 200 geographies around the world. Not every provider has the global reach and the alternative payment methods preferred locally by users where smart apps or mobile apps are prevalent, for example, WeChat Pay or PIX. Providing a localized alternative payment method (APM) motivates local users to make purchases. In fact, Xsolla partners have experienced up to a 30% increase in overall purchase rates by just offering the APM. Having a validated partner who has learned from experience and continues to deliver and optimize the process for game developers is critical. Working with someone who has built and launched web shops for over 60% of the top 100 mobile games around the world is key to generating up to 30-40% capture rate, with nearly 70% of players making repeat purchases. This is the conversion that mobile game developers want and need to build a successful gaming business. Finally, in addition to the increased revenue opportunity, the cost structure and service fees are very important factors to consider. Be careful of start-ups and VC-backed firms looking to create escalators for their services to charge you more. Xsolla is committed to providing the best-in-class service with 0% upfront fees and a clear and simple fee structure without causing a lot of headaches for a CFO to review and manage. If you were to make a purchase decision on a car, service or vacation, who do you trust? You want the validated solution provider who is committed to making your life simple and successful. Making the web shop decision for your mobile game should be no different.Featured articles
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