Addressing market challenges

According to NewZoo's 2023 Global Games Market Report, the video games market showed a slower-than-desired annual revenue of $183.9 billion — a 0.5% year-on-year growth. Revenue from mobile games is declining —Google -6%, Apple 0%; however, the PC market remains strong thanks in part to the success of a selection of premium titles. Still, most studios are optimizing costs and delaying game releases. Developers express their primary challenges—resource allocation is crucial, yet many struggle to quickly go live with their games and offerings. To survive and thrive in the current situation, developers seek ways to optimize revenue and reduce expenses, they experiment with monetization methods to generate more revenue from current titles and players. Mobile games are directing sales to the web. PC games are entering the mobile market and experimenting with content subscriptions and live services. Console games are moving to the cloud, and there are many more active attempts to close the game sales gap between developers and players. The challenges Given the continuing struggle of the gaming market, developers like you face many challenges, including the following:

• Keeping more revenue. In an unpredictable market, finding new revenue opportunities is key to retaining players and reducing costs to boost profit margin.
• Reaching new audiences. The cost of acquiring players is increasing every year. Platforms don't make transparent marketing expenditure effectiveness. Additionally, a portion of the audience interested in playing games cannot afford it due to hardware issues.
• Accessing new territories. Emerging markets do not have access to some games due to issues with local payments, internet speed, or hardware issues. Staying viable in the marketplace requires you to seek out new tools for improving game access for everyone.
• Earning more with live games. The development of new games consumes a large portion of your development budget. Finding ways to earn more money from already released games is a more efficient approach in terms of time and resources.

The market is creating new tools that offer quick launches, testing of new monetization methods, and audience outreach tools to help you adapt to these demands and address challenges. One of the most powerful approaches is Xsolla Instant Solutions, a suite of product combinations that enable developers to quickly and easily launch new monetization channels for their games, attract new paying audiences, and boost revenue. Xsolla Instant Solutions is aimed at seamless integration, short time-to-market, and quick access to:

• Expanded audiences
• New monetization strategies for any game, any platform.
• Minimum resources expended
• Maximum results achieved

In addition to a faster onboarding process —from contract to integration— you benefit in several ways.

• Instant Web Shop
• Instant Game Sales
• Instant Launcher
• Instant Cloud Gaming

The solutions

Instant Web Shop Instant Web Shop enables game developers to swiftly set up a fully operational online store for their mobile games, seamlessly transforming a simple link to a game that already exists in a revenue-generating platform. Instant Web Shop enables you to launch a new channel for your game distribution on the web in 24 hours, and then you can shift to a robust LiveOps monetization system, enhancing user engagement and maximizing revenue streams. Instant Web Shop also helps game developers generate more value and purchases with personalization, limited-time offers, promotions, and deep linking. For more information about Xsolla Instant Web Shop or to sign up, visit our website. Instant Game Sales Instant Game Sales empowers developers to create store pages and initiate direct-to-consumer sales by importing content directly from Steam and Epic Game Store. This enables developers to integrate these offerings into their Game Sales page. It facilitates immediate game key sales during pre-orders and pre-launch phases, game releases, and seasonal promotions. For more information about Xsolla Instant Game Sales or to sign up, visit our website. Instant Launcher The Instant Launcher is receiving a significant update to enhance its content delivery system. Developers can import content directly from Steam to access a pre-designed launcher app with pre-created design, details, and assets to enable instant direct-to-consumer distribution of their games. Instant Launcher benefits games at any stage of the release, powering test flights during pre-launch, upcoming launch, and further game monetization. With Launcher, developers can easily directly engage with their audience, while also cross-promoting their games right inside one gaming hub, decreasing the average cost per lead. For more information about Xsolla Instant Launcher or to sign up, visit our website. Instant Cloud Gaming Instant Cloud Gaming offers a self-serve solution for seamless game distribution by rapidly launching a branded cloud gaming platform in as little as 30 minutes to 24 hours. Xsolla Cloud Gaming enables developers to directly engage with their audience by offering pre-launch testing, sharing early versions of their games with the community, and providing the opportunity to demo the game directly from the landing page. Scaling game access to any device ensures quick access to new revenue streams and guarantees reaching more players globally. This new feature provides quick access to revenue streams and ensures players enjoy an unparalleled gaming experience. Developers can maximize profits across all platforms by fostering strong connections with their audience and ensuring equitable game access worldwide. For more information about Xsolla Instant Cloud Gaming or to sign up, visit our website.

Next steps

Xsolla Instant Solutions is your best tool for launching new game monetization strategies on any platform. Take the next step to rapidly boost your revenue with minimum resources expended for maximum results. If you're ready to instantly grow your audience and earn more income, reach out to one of our game commerce experts. We're always happy to help you take your game to the next level.