Game Keys Sales
Early funds
Pre-release
Founders packs
Pre-orders
How Early Game Key Sales Can Boost Organic Steam Revenue
October 11, 2021
Indie developers are having a tough time staying competitive on third party platforms, a struggle that’s perhaps most visible on Steam. A major contributor to this state was a discoverability algorithm update in 2018 that caused a sharp drop in traffic for many indie teams. This was followed by revenue sharing changes, new content policy rules, web API adjustments, and other changes that seemed to favor AAA developers over everyone else.
Steam is still a valuable sales channel for indie teams looking to reach a large audience, despite the visibility challenges. To survive, developers have been adopting overly cautious marketing tactics to avoid losing what little ground they’ve gained. Anything that could potentially reduce Steam traffic or Steam sales is off the table, even if those tactics could produce better results in the long term.
In this ebook, we’ll take a closer look at what game developers can do for better discoverability and increase organic traffic on Steam. We’ll see that revenue from this source may not be as crucial as some developers believe and that adopting community building strategies such as early game key sales can actually produce better traffic and sales results inside of the Steam ecosystem and beyond.
Download Free eBook
Steam is still a valuable sales channel for indie teams looking to reach a large audience, despite the visibility challenges. To survive, developers have been adopting overly cautious marketing tactics to avoid losing what little ground they’ve gained. Anything that could potentially reduce Steam traffic or Steam sales is off the table, even if those tactics could produce better results in the long term.
In this ebook, we’ll take a closer look at what game developers can do for better discoverability and increase organic traffic on Steam. We’ll see that revenue from this source may not be as crucial as some developers believe and that adopting community building strategies such as early game key sales can actually produce better traffic and sales results inside of the Steam ecosystem and beyond.
Download Free eBook
Popular
GET THE LATEST CONTENT DELIVERED TO YOUR INBOX
Featured content
9 minute read
Community Growth
Share your 3D Projects with Xsolla Metasites
Learn how to share your projects in real time via web browser with Xsolla Metasites, no downloads, installs, or videos required.2 minute read
Community Growth
Discover the best of Latin American game development on Xsolla Mall
Explore the creativity and talent driving the Latin American games scene in our digital showcase.3 minute read
Community Growth
Join Xsolla this June: Connect with us across North America
Meet the Xsolla team at Unreal Fest, Summer Game Fest, XP Summit, and our exclusive Xsolla Connect events!DIGITAL GUIDE
Free guide
BOOST PLAYER ENGAGEMENT WITH REWARDS
Learn how you can grow your community with rewards during all stages of your game development. Download our free guide.
READY TO LEVEL UP?
The Xsolla team is ready to help.Your game business is our #1 priority.
