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Free ebook: how to boost organic steam traffic with early game key sales

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Staying competitive on Steam doesn't mean ignoring other sales channels.

  • Sell game keys early to start building a community
  • Leverage sales to boost organic Steam traffic
  • Transform players into high-value long-term customers

Get the free e-book now!

Steam remains one of the most important third-party digital sales channels for game developers. Teams mistakenly assume that selling keys direct-to-consumer before releasing on Steam reduces traffic on the platform. We use data and insights from across the industry to show why this isn't true, and why you should start selling game keys as early as possible.


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Xsolla delivers a comprehensive suite of tools and services that make it easy to launch and monetize games and products globally. Serving only the video game industry, the Xsolla product suite caters to businesses from indie to enterprise, with: Pay Station and its #1 Anti-fraud solution, Partner Network, Site Builder, Store, Login, and Launcher. These Xsolla tools work seamlessly to eliminate the friction in distribution, promotion, sales and payments so developers, publishers, and platform partners can increase their audience, sales and revenue. Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.

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