In 2025, streamers will be more than entertainers. They will be marketing partners, community anchors, and brand builders, growing faster, scaling smarter, and reshaping what success looks like on the platform. From comeback stories to regional stars and co-streaming innovators, creators will influence everything from game launches to cultural moments on Twitch. In the first part of our Q1 2025 Twitch Trends Report, brought to you by the Xsolla Partner Network team of experts, we examined which titles surged by hours watched, which genres broke out, and how different games grew through community engagement. In this part, we’ll shift the focus to:

• The fastest-growing creators
• And top breakout streamers.

These names have made headlines and built loyal followings through sharp content strategy and platform-native engagement. Whether planning a campaign, scouting talent, or figuring out what’s working in 2025, this data-backed breakdown can help you understand where attention is shifting on Twitch and how to align your strategy with it.

Fastest-growing creators

This section highlights the Twitch creators who experienced the highest percentage growth during Q1 2025. While total viewership often favors the biggest names, percentage growth reveals creators rapidly building momentum. Let’s see the top 10 fastest-growing creators and what’s driving their rise in popularity.

Top breakout streamers

This section highlights the newcomers and rising talent who first entered Twitch's Top 200 most-watched creators for the first time in Q1 2025. Unlike fast-growing veterans, these streamers represent the next wave of breakout success that built momentum rapidly enough to join the platform’s most-watched ranks within a single quarter. Whether driven by a viral moment, a standout content format, or strategic game choice, these streamers show how quickly visibility can scale on Twitch with the right mix of timing, creativity, and audience alignment. 加藤純一うん〇ちゃん (Rank #3) Why they rose:

• Transitioned from platforms like Niconico and Mildom to focus on Twitch full-time
• Launched with massive debut streams and strong engagement from Japanese-speaking viewers
• Gained traction with anime-themed variety streams and nostalgic content around Pokémon Emerald

Top Categories:

• VALORANT (22.9%)
• Just Chatting (20.3%)
• Pokémon Emerald (16.6%)

Takeaway: This signals a turning point for Twitch’s expansion in Japan. For developers, this highlights the growing influence of regional variety creators. For creators, it shows how established audiences can successfully transition between platforms and formats. BLASTPremier (Rank #21) Why they rose:

• Broadcasted a full calendar of Counter-Strike 2 tournaments with high production value
• Expanded co-streaming partnerships to boost multilingual accessibility
• Featured major teams like FaZe and NAVI, drawing broad esports engagement

Top Categories:

• Counter-Strike (100.0%)

Takeaway: Esports organizations with strong media rights strategies are now consistently placing in Twitch’s top tier. Pikabooirl (Rank #29) Why they rose:

• Returned to Twitch with structured, daily high-skill World of Warcraft PvP content
• Engaged audiences through competitive 2v2 and 3v3 arena matches in both WotLK Classic and Dragonflight
• Balanced technical gameplay with approachable commentary, earning a dual audience in NA and EU

Top Categories:

• World of Warcraft (98.1%)
• Just Chatting (1.9%)

Takeaway: Showcases that there’s still a substantial audience for skill-based PvP content, especially in nostalgic franchises. betboom_ru (Rank #48) Why they rose:

• Delivered CIS-region coverage of Dota 2 and Counter-Strike 2 tournaments
• Capitalized on strong regional performance during Q1 esports events
• Consolidated audiences following the downscaling of other Russian-language esports streams

Top Categories:

• Dota 2 (97.4%)\
• Counter-Strike (2.6%)

Takeaway: Shows the strength of regionally focused esports content on Twitch. For publishers, investing in localized broadcast channels is a smart way to activate underserved audiences. For creators, regional specialization remains a powerful growth lever. yourragegaming (Rank #49) Why they rose:

• Returned to Twitch with a hybrid content style spanning Just Chatting, Fortnite, and Call of Duty: Warzone
• Collaborated with top creators like KaiCenat and AdinRoss to expand reach
• Leveraged viral clips across TikTok and Twitter to funnel viewers to his streams

Top Categories:

• Just Chatting (68.2%)
• Fortnite (17.1%)
• Call of Duty: Warzone (8.6%)

Takeaway: Illustrates how multiplatform creators can quickly regain momentum with the right collaborations and format mix.

Twitch's Top 20

Channels

Game titles

Report wrap-up

Q1 2025 showed just how important creator-driven campaigns have become. From the steady success of Marvel Rivals and Monster Hunter Wilds to the return of major streamers like TimTheTatman and yourragegaming, it’s clear that smart timing, consistent content, and strong creator communities continue to drive results on Twitch. The trends we’ve highlighted aren’t limited to big names. Fast-growing niche games, regional creators, and esports channels are also gaining serious traction. This creates new opportunities for developers and publishers looking to reach fresh audiences, and for creators ready to grow their viewership. Our team has built solutions like Xsolla Partner Network to help you efficiently get ahead of these trends. Whether you’re a developer or publisher seeking to launch high-impact creator campaigns or a creator looking to connect with game studios that fit your brand, we make it easy to match, launch, and manage campaigns all in one place. If anything in this report stood out, your Xsolla Publisher Account gives you direct access to performance data on Twitch creators, games, and campaigns. This allows you to pinpoint potential opportunities, track growth, and launch new partnerships confidently. Ready to take the next step? For developers and publishers:

• Learn more about Xsolla Partner Network here
• Or sign up for a Xsolla Publisher Account to start your first campaign

For creators:

• Find your perfect campaign and launch it fast