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Get complete control over game distribution with Xsolla Publishing Suite's new features
August 13, 2025•3 min
Today, we announced a significant expansion of our Publishing Suite, our one-stop modular solution built for PC, web, and cross-platform games.
As development and marketing costs continue to rise, developers and publishers are seeking new high-margin revenue streams that complement their existing strategies on Steam, Epic Games Store, and consoles. Publishing Suite is uniquely positioned to help teams enable direct-to-consumer monetization regardless of a game's genre, size, and lifecycle stage. With complete control over distribution, storefronts, and player engagement, studios can tailor the experience to any business model or use case.
The latest updates to Xsolla Publishing Suite further enhance its value for free-to-play (F2P) and buy-to-play (B2P) games, enabling faster time to market, streamlined operations, advanced LiveOps capabilities, and stronger player satisfaction.
Free-to-play developers receive an instant boost with a no-code store template designed explicitly for F2P games. It comes with live operations and monetization tools pre-integrated, helping studios launch fast and iterate even faster.
For teams managing community hubs or branded storefronts, Xsolla now supports the creation of multi-page sites. Developers can run complex sites with news, commerce, and engagement pages—all without needing to tap engineering teams for updates. It’s fast, flexible, and built to scale with live service needs.
Player loyalty is also getting a serious upgrade. With built-in tools for no-code loyalty programs, developers can set up customized rewards that drive repeat engagement and help gather valuable first-party data—all inside the Publishing Suite.
Another significant addition is Instant Play for Launchers, a progressive download system that allows native gameplay to start with just 1% of the game downloaded. This smooth onboarding flow enables players to get in-game immediately.
Finally, the suite now includes built-in cloud gaming integration. Studios can let players try games instantly on their website before downloading a single byte. It’s a smart move to drive higher trial rates and boost overall conversion.
Altogether, these updates are about one thing: giving developers practical tools to take back control. Whether it’s launching direct stores, reducing platform fees, improving user experience, or speeding up time to market, Xsolla’s Publishing Suite is positioning itself as a serious alternative to traditional platform dependency.
“With the Xsolla Publishing Suite, we’re providing an answer to the build-vs-buy dilemma faced by publishers every day,” said Chris Hewish, President at Xsolla. “This is a true end-to-end solution that enables developers to take control of their distribution while creating modern, data-driven experiences for their players.”
Publishers of all sizes are already adopting the enhanced Publishing Suite, as well as direct-to-consumer teams looking to scale globally, optimize monetization, and increase player engagement across all platforms.
Developers interested in exploring the platform can visit xsolla.com/publishing-suite or head to Publisher Account to get started today. Still have questions? Schedule a time to talk with our expert team.
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