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No code, more revenue: Xsolla Offerwall is now available in Web Shop
August 13, 2025•4 min
In a move that signals the next phase of performance-driven game monetization and distribution. Xsolla has joined its Offerwall and Web Shop solutions. More than merely a technical upgrade, it’s a beacon of modern game publishers' adaptation to a world where free-to-play is dominant, and converting non-paying players is more important than ever.
Game developers can now leverage a unified platform that ties together monetization, user acquisition, and player engagement, all without requiring developer-side coding. Performance numbers reveal the clear power of the strategic pairing.
Free-to-play games live or die by how well they can monetize gamers who never open their wallets. That’s the challenge Xsolla aims to solve with this combined integration. By embedding its Offerwall directly into developers’ branded web shops, players are now able to earn in-game items by completing quests, watching videos, trying out apps, taking surveys, and more, all without leaving the game's storefront.
For developers, the benefits go beyond surface-level engagement. According to July 2025 industry statistics, games with Offerwall exposure see a 30–40% increase in ad revenue and a 3–5% lift in total revenue. More importantly, those who interact with Offerwalls are 10 to 14 times more likely to become paying users, and their lifetime value (LTV) can increase by as much as 120%.
These successes are no small gain: For studios operating on razor-thin margins or looking for capital-efficient growth, those numbers could be the difference between stagnation and breakout success.
The technical barrier to adoption is low, as integration takes minutes and requires no coding. The speed of start-up will appeal to small and mid-sized teams with limited engineering resources. But the bigger value is strategic. Offerwall users show 7x higher Day 30 retention, and when layered with Web Shop metrics, such as 40% conversion rates and 60% repeat purchase rates, it’s clear that this is more than just a UX improvement. It’s a conversion engine.
The platform also scales globally, offering developers a revenue share of up to 90%, depending on the region and volume. That’s an unusually high cut in the monetization ecosystem, where ad networks, app stores, and intermediaries often take a large piece of the budget pie.
As part of the launch, Xsolla also introduced its Incentive Program, an exclusive campaign for developers who integrate the Offerwall within their Web Shop or integrate both solutions.
Participants will receive free user acquisition credits, empowering them to reinvest in user growth, boost engagement, and increase lifetime value (LTV), all within the Xsolla ecosystem. Additionally, Xsolla will offer dedicated onboarding and marketing support, along with performance-based bonuses tied to the success of the Offerwall within each developer’s web shop.
According to Xsolla’s internal data from July 2025, daily Offerwall users not only engage more but also drive a 15% lift in lifetime value when combined with Web Shop usage. That kind of compounding effect is precisely what developers are looking for as they push to maximize player value post-install.
Monetizing non-paying users
Free-to-play games live or die by how well they can monetize gamers who never open their wallets. That’s the challenge Xsolla aims to solve with this combined integration. By embedding its Offerwall directly into developers’ branded web shops, players are now able to earn in-game items by completing quests, watching videos, trying out apps, taking surveys, and more, all without leaving the game's storefront.
For developers, the benefits go beyond surface-level engagement. According to July 2025 industry statistics, games with Offerwall exposure see a 30–40% increase in ad revenue and a 3–5% lift in total revenue. More importantly, those who interact with Offerwalls are 10 to 14 times more likely to become paying users, and their lifetime value (LTV) can increase by as much as 120%.
These successes are no small gain: For studios operating on razor-thin margins or looking for capital-efficient growth, those numbers could be the difference between stagnation and breakout success.
Plug-and-play monetization with real business impact
The technical barrier to adoption is low, as integration takes minutes and requires no coding. The speed of start-up will appeal to small and mid-sized teams with limited engineering resources. But the bigger value is strategic. Offerwall users show 7x higher Day 30 retention, and when layered with Web Shop metrics, such as 40% conversion rates and 60% repeat purchase rates, it’s clear that this is more than just a UX improvement. It’s a conversion engine.
The platform also scales globally, offering developers a revenue share of up to 90%, depending on the region and volume. That’s an unusually high cut in the monetization ecosystem, where ad networks, app stores, and intermediaries often take a large piece of the budget pie.
Xsolla Incentive Program drives game growth
As part of the launch, Xsolla also introduced its Incentive Program, an exclusive campaign for developers who integrate the Offerwall within their Web Shop or integrate both solutions.
Participants will receive free user acquisition credits, empowering them to reinvest in user growth, boost engagement, and increase lifetime value (LTV), all within the Xsolla ecosystem. Additionally, Xsolla will offer dedicated onboarding and marketing support, along with performance-based bonuses tied to the success of the Offerwall within each developer’s web shop.
According to Xsolla’s internal data from July 2025, daily Offerwall users not only engage more but also drive a 15% lift in lifetime value when combined with Web Shop usage. That kind of compounding effect is precisely what developers are looking for as they push to maximize player value post-install.
Real results and market impact
Studios are already seeing results. Jorge Lorenzon, CEO of Buldogo Games, noted that integrating Offerwall into their Web Shop gave them a clear path to monetize non-spenders, without impacting the user experience. “We were looking for a way to monetize our non-spending users, without disrupting the player experience. Implementing the Xsolla Offerwall into our existing web shop provides us with a new revenue stream while driving player engagement. The integration was fast and straightforward, and the Xsolla team provided excellent support along the way.” For the broader market, this integration sets a precedent. Monetization no longer needs to sit apart from distribution. By combining the two into a single solution, Xsolla gives developers a way to convert player time into revenue while keeping players within their branded experience. It’s not a replacement for app stores or ad networks, but it does give developers more control, higher margins, and the ability to build a direct relationship with their audience. “The integration of Offerwall into Web Shop marks an important evolution in how we support developers,” said Xsolla President Chris Hewis. “It’s not just about unlocking new revenue, it’s about giving teams a toolkit to convert engagement into value, reach new audiences, and grow sustainably, all from one unified storefront.”Your bottom line
Acknowledging the reality that many players don't pay to play, but will engage meaningfully with the right incentives, Xsolla’s combined Web Shop and Offerwall stand out as a powerful enhancement to the game business model. It provides you with a scalable, low-friction path to boost revenue, retention, and reach, featuring built-in support and funding to get you started. If you're seeking sustainable growth and more innovative monetization in a post-IDFA world, this is more than just a tool to consider; it’s a strategic move to capture more value from every single player. Learn more at xsolla.com/offerwall or direct your questions to our expert team.Featured articles
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