User engagement
Revenue
Website
Drive engagement and revenue in Web Shop with Xsolla Offerwall and Xsolla Social Quests
November 7, 2025•4 min
As mobile gaming continues to outpace traditional app store monetization, developers are seeking new ways to build deeper, more rewarding relationships with their players. The Xsolla Web Shop was designed to meet that need, a direct-to-player hub that brings transactions, community, and engagement together under one platform.
Now, with the introduction of Xsolla Offerwall and Xsolla Social Quests, the Xsolla Web Shop ecosystem gives developers two powerful tools to turn engagement into measurable revenue growth.
Viva Games partnered with Xsolla to implement Offerwall within their Web Shop, aiming to give players more ways to earn premium currency through offers and surveys while keeping their games fair and accessible. With many players lacking traditional payment options, the goal was to expand access, increase engagement, and drive revenue without compromising fair-play values.
The integration delivered strong results, including a 5% increase in total Web Shop revenue and a 10% boost in payment transactions within weeks of launch. By using Offerwall’s customization tools to align quests with player preferences and adding Social Quests to encourage repeat visits through Discord, Viva Games saw significant increases in transaction volume and retention, validating the impact of engagement-led monetization.
Xsolla Social Quests, now integrated with YouTube and Discord, extend your Web Shop into the social spaces where players already spend their time. Developers can create engagement-driven challenges that reward players for completing actions like joining a Discord server or watching a creator’s video.
Turning community spaces into commerce channels
Developers can launch social or gameplay-related quests that reward players for completing actions like joining a Discord server, watching a video, or achieving in-game goals. All rewards are redeemed directly through the Web Shop, with transactions, catalog updates, and promotions managed through the existing infrastructure, turning community activity into meaningful engagement, loyalty, and revenue.
Engagement that scales organically
Social Quests drive measurable increases in engagement and retention by turning participation into promotion. Every completed quest directs traffic back to the Web Shop, increasing visibility and sales without added marketing costs. This creates a self-sustaining growth loop where community activity fuels both loyalty and revenue.
Early adopters have seen:
Are you ready to leverage Xsolla’s full suite of publishing and development tools to elevate your game’s business potential? Schedule a meeting with our game commerce experts to learn how Xsolla can help streamline your operations and maximize your game’s earning potential.
Xsolla Offerwall: A marketplace of engagement
Xsolla Offerwall is continuing to improve how developers can nurture their in-game engagement. More than just a monetization feature, it functions as an engagement marketplace within your web shop, where players can complete branded quests or in-game tasks in exchange for rewards, creating a cycle of continuous activity and spending. With the latest updates, developers can further enhance their monetization strategies and deliver a more personalized quest experience: Integrate the look and feel of your brand With Xsolla Offerwall, developers can now customize up to 25 variations of offerwall quests to match their game’s design and tone. This level of flexibility ensures that every quest feels native to their brand and games, rather than being treated as an external promotion. The goal is to make the offerwall experience feel native, an integrated part of the player journey that aligns with your brand identity, visual language, and community incentives. Performance tracking Xsolla Offerwall now comes fully integrated with major Mobile Measurement Partners (MMPs), including Adjust, Singular, and Appsflyer. This allows developers to track performance metrics with precision, monitoring engagement rates, completion funnels, and conversion outcomes. With these integrations, teams can make data-backed adjustments to optimize quest design, balance rewards, and improve retention outcomes. User acquisition reinforcement Our new feature, Marketing Balance for Offerwall, empowers developers to reinvest the revenue generated from engagement directly into user acquisition campaigns to:- Creates a self-sustaining ecosystem where in-game activity
- Drive marketing efficiency
- Enable you to grow your audience without expanding external ad spend
How Xsolla Offerwall helped Viva Games
Viva Games partnered with Xsolla to implement Offerwall within their Web Shop, aiming to give players more ways to earn premium currency through offers and surveys while keeping their games fair and accessible. With many players lacking traditional payment options, the goal was to expand access, increase engagement, and drive revenue without compromising fair-play values.
The integration delivered strong results, including a 5% increase in total Web Shop revenue and a 10% boost in payment transactions within weeks of launch. By using Offerwall’s customization tools to align quests with player preferences and adding Social Quests to encourage repeat visits through Discord, Viva Games saw significant increases in transaction volume and retention, validating the impact of engagement-led monetization.
From chat to checkout: Xsolla Social Quests
Xsolla Social Quests, now integrated with YouTube and Discord, extend your Web Shop into the social spaces where players already spend their time. Developers can create engagement-driven challenges that reward players for completing actions like joining a Discord server or watching a creator’s video.
Turning community spaces into commerce channels
Developers can launch social or gameplay-related quests that reward players for completing actions like joining a Discord server, watching a video, or achieving in-game goals. All rewards are redeemed directly through the Web Shop, with transactions, catalog updates, and promotions managed through the existing infrastructure, turning community activity into meaningful engagement, loyalty, and revenue.
Engagement that scales organically
Social Quests drive measurable increases in engagement and retention by turning participation into promotion. Every completed quest directs traffic back to the Web Shop, increasing visibility and sales without added marketing costs. This creates a self-sustaining growth loop where community activity fuels both loyalty and revenue.
Early adopters have seen:
- As much as 30% MAU participation, driven by social participation and word-of-mouth discovery.
- Higher conversion rates and larger cart sizes as active community members become paying customers.
Expand your Xsolla Web Shop today
Our goal is to continue to improve Xsolla Web Shop so it becomes the most effective way for developers to earn more. With new features like Xsolla Offerwall and Xsolla Social Quests, which turn engagement and community activity into sustainable revenue growth.Are you ready to leverage Xsolla’s full suite of publishing and development tools to elevate your game’s business potential? Schedule a meeting with our game commerce experts to learn how Xsolla can help streamline your operations and maximize your game’s earning potential.
Featured articles
Contact us
Talk to an expert
Ready to maximize revenue opportunities? Reach out to our experts and learn how to start earning more and spending less.