Boost engagement and retention with the Xsolla Web Shop PWA feature

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Boost engagement and retention with the Xsolla Web Shop PWA feature

November 21, 2025•2 min

Drive more players to Web Shop with the PWA feature which allows web applications to function like native mobile apps. The Progressive Web App (PWA) feature for Web Shop makes it easier for players to stay connected by letting them pin your store directly on their mobile home screen. Just one tap to open and explore, delivering an app-like experience that keeps your store always within reach. Developers using the PWA feature have seen Web Shop visits and payment interface openings increase by up to 3x and improved retention.

Reward players from their first visit

Encouraging players to add and use the PWA feature is key: Leveraging rewards from the beginning is essential in creating interest and demand. The first login reward via PWA incentivizes users to add the feature to their homescreen. Consider rewarding new visitors with a virtual item, bundle or promo code to encourage repeat visits and overall engagement.

Make every tap count

The PWA and first-login reward help developers strengthen retention and create a direct path between players and their stores. Keep your Web Shop closer to your players and your players closer to your game.

Simplify access and strengthen engagement

For developers and publishers, PWAs are a great way to drive more daily engagement to your Web Shop It’s a simple way to drive direct access to your store, make it more engaging, and easier to return to all while maintaining your direct player relationship. Users who use PWA demonstrate:

Higher conversions
Increased retention rate
Greater visit frequency per user

Overall, PWA enhances user experience by providing a fast, frictionless, and engaging platform that mimics the feel of a native mobile app. Learn how to set up Progressive Web Application here and test its capabilities through demos and interactive previews, and see how other developers are using Web Shops to expand their reach and revenue. Visit webshop.xsolla.com to discover the latest features, or connect with our expert team to start building your Web Shop today.