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The Xsolla Report: State of Play Q3 2025 Edition - Your playbook for global gaming growth
November 19, 2025•3 min
Staying ahead in today’s fast-changing gaming ecosystem means staying attuned to the latest trends, data, and player behaviors.
That’s where the newest edition of The Xsolla Report: State of Play Q3 2025 comes in. Our quarterly report is packed with insights and analysis designed to help developers, publishers, and industry professionals make informed decisions about growth, monetization, and engagement - no matter what market you’re targeting.
What’s Inside This Quarter’s Report
This edition examines how regional trends in China, Europe, and the MENA region are shaping the future of gaming, from player spending patterns to evolving payment ecosystems. As global revenue approaches $188.8 billion and the player base climbs to 3.6 billion by year-end, the report reveals where opportunities are growing fastest and how developers can capitalize on them.Regional insights shaping 2025
- China Is Projected to reach $50.7B by the end of 2025, continuing to lead the world in mobile-first innovation, where over 70% of all revenue originates. Developers are increasingly turning to niche genres, user-generated content (UGC), and direct-to-fan models to connect more deeply with players and build resilient communities.
- Europe: Forecast at $33.1B for 2025, Europe’s market is evolving fast under the influence of the Digital Markets Act (DMA), reshaping how developers distribute and monetize their games. With mobile accounting for 44% of the market, developers who embrace flexible distribution and alternative payment methods are well-positioned to thrive.
- MENA: Now valued at $7.45B (2023) and growing rapidly, the MENA region is a rising force in global gaming. Expanding access through localized wallets and alternative payment methods is fueling growth, opening up new opportunities in emerging and underbanked markets.
What The Data Tells Us
Across regions, player spending behavior is shifting. Gamers are investing in fewer, high-quality titles, while live-ops, premium casual, and short-form content are driving higher retention and monetization. Developers are also doubling down on payment flexibility, automation, and faster onboarding to streamline the player experience and improve profit margins. Venture capital funding remains selective but steady, with $193 million raised in Q2 2025, led by strong deal activity across Asia and North America.Insights from the year’s biggest events
Industry gatherings, such as ChinaJoy and Gamescom, showcased the latest innovations driving long-term growth. From SDK-direct monetization and premium ad formats in Asia to cloud distribution and automated integrations in Europe, these trends highlight how developers can scale smarter and faster. “This year has been one of steady momentum across every major gaming market,” said Chris Hewish, President at Xsolla. “Our State of Play report delivers the data and the context developers need to make decisions with confidence from payments and distribution to engagement and retention so they can scale thoughtfully in the months ahead.”Why it matters
Packed with expert interviews, visual data, and actionable takeaways, The Xsolla Report: State of Play Q3 2025 Edition serves as your strategic roadmap for navigating the months ahead. Whether you’re exploring new monetization models, optimizing your go-to-market strategy, or expanding globally, this report is your essential playbook for success. Download the full report nowFeatured articles
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