Xsolla Joins Forces With Alipay+ In Asia’s Gaming Market

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Xsolla Joins Forces With Alipay+ In Asia’s Gaming Market

December 9, 2022•3 min

Global video game commerce leader Xsolla announces integration with Alipay+ to offer new payment options that allow merchants to better serve consumers across the world.

ASIA-PACIFIC: A KEY MARKET OPPORTUNITY

Gaming revenue is experiencing unprecedented growth. Statistica recently projected that the mobile gaming market will reach over $124 billion this year, and an anticipated 2.3 billion users by 2026. Experts anticipate PC gaming alone to yield $38.7 billion and gain about 1.8 billion players by the end of 2022. The Asia-Pacific region is home to 55% of the overall global video game audience with specific brand loyalty. To help more developers worldwide capture new players in Asia, Xsolla needed to form strategic partnerships with key payment methods in the region. We are excited to announce our integration of Alipay+, a suite of global cross-border mobile payments and marketing solutions from Ant Group. Alipay+ lets you extend more local payment options to customers throughout Asia.

"We are making great strides around the world to help our partners market, sell and monetize their games in over 200+ regions, including Korea, China, Malaysia, India, and now Japan. In some markets, players could not play games because their preferred payment method was not available to make purchases with their favorite titles."

--- Xsolla President, Chris Hewish

A WIDER NETWORK OF GLOBAL DIGITAL WALLETS

With Alipay+, you can now offer digital wallets and other payment methods through direct integration in the Southeast Asia market. Moreover, enterprise, mid-tier, and indie gaming partners will have access to customer-targeted marketing promotions and can reach new players by allowing them to pay for their games and in-game items with preferred local payment methods. This new integration helps your game's reach extend to China and beyond, and provides access to the biggest e-wallets in Indonesia, Malaysia, the Philippines, Korea, Thailand, and Hong Kong SAR, China, with a significant decrease in fees.

"With the Alipay+ partnership, we have extended coverage in China and beyond while reinforcing access to the biggest e-wallets in Indonesia, Malaysia, Philippines, Korea, Thailand, and Hong Kong SAR, China. And we don't stop there - a direct partnership with Alipay+ opens up new opportunities unavailable through providers - in particular, expansion of partnership in the field of strategic marketing to add value to the existing Xsolla solutions."

--- Xsolla Head of Payments and Commerce, Anton Zelenin

GROWTH IN ASIA AND BEYOND

Our Alipay+ partnership is a natural next step in Xsolla's worldwide expansion:

We support developers and publishers, and players in India via a strategic partnership announced earlier this year.
We established offices in Seoul, Korea, Beijing, China, and Kuala Lumpur, Malaysia, to be closer to our regional partners.
Xsolla’s booth at September's Tokyo Game Show highlights our connection with partners in Japan.

"We are excited to partner with global brands like Xsolla. The digital entertainment industry has been on the upward growth trajectory over the past few years. We are willing to support Xsolla and its customers in the industry to connect to more digital-first customers across Asia."

--- Jing Yin, General Manager of Global Strategic Accounts of International Business Group at Ant Group Entering the video game market in Asia is quick and simple with Xsolla. If you’re new to Xsolla, contact us at business@xsolla.com to start selling your game in Asia and begin building a global audience. You can learn more how to grow your game in other regions by downloading our free regional best practices ebooks.