Xsolla and Adikteev join forces to make gaming web shops mainstream

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Xsolla and Adikteev join forces to make gaming web shops mainstream

August 9, 2022

PARIS and NEW YORK and SAN FRANCISCO, -- August 5, 2022 -- Adikteev, the leading software and services provider for performance-driven app marketers, announced today its partnership with Xsolla, the global video game commerce company. Xsolla and Adikteev have partnered to provide mobile game developers with the ability to take their games to the web and market directly to their consumers. Of the partnership, Xavier Mariani, CEO of Adikteev, said, "We couldn't be happier to be teaming up with a leader in the gaming app monetization space. Xsolla is already offering direct-to-consumer solutions that help mobile game partners to become more scalable and profitable. We're excited to launch the first campaigns and provide app developers with a groundbreaking solution to help them increase profitability." Xsolla, the leader in video game commerce solutions for PC, web, and mobile games, has teamed up with Adikteev to help mobile game developers to reinforce their multi-platform direct-to-consumer strategies and approach. By bringing Adikteev into the Web Shop solution, Xsolla can help solve retargeting and user acquisition challenges facing all mobile game developers today.

Web Shop for Mobile Games

Xsolla's popular mobile solution now provides more opportunities for mobile game developers to power up their direct-to-consumer marketing efforts and engage users directly by offering expanded bundles, personalized Web Shop experiences, and promotions to players worldwide. As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for Mobile Games has added new mechanics to help mobile developers effectively drive users to their branded pages. For more information about the Xsolla Web Shop, click here "By working with Adikteev, the leader in performance marketing and retargeting. Xsolla will be able to help mobile game publishers maximize the LTV of their users by retargeting them to purchase special offers from the mobile game's web shop," said Chris Hewish, President of Xsolla. "The partnership will boost the likelihood of users purchasing the game while enabling the developer to acquire new users at a more cost-effective spend per user as compared to the app stores." Starting today, mobile game developers can contact Xsolla and Adikteev to participate in this unique program to help bring mobile players over to their Web Shop ecosystems. Converting non-paying players into paying players and acquiring new consumers.