Development
Xsolla strengthens turkish operations with new business development appointment
June 26, 2026•2 min
Türkiye's gaming industry isn't just growing, it's gone global. With total revenue from Turkey-based studios estimated at roughly $3.33 billion from 2025, the country has evolved from a market producing successful games into an internationally recognized gaming powerhouse. To deepen its presence in this fast-moving ecosystem, Xsolla has appointed Doğan Zenginer as Business Development Manager in Türkiye, expanding the company's EMEA organization and reinforcing its long-term commitment to the region.
From Strategy Consulting to the Gaming Frontline
Zenginer brings a distinctive blend of financial and gaming industry experience to the role. He began his career in strategy consulting and mergers & acquisitions before moving into games through WePlay Ventures, where he evaluated gaming studios, managed investment processes, and provided strategic guidance to portfolio companies, with a particular focus on business development and product initiatives. That background positions him well to help Turkish studios think beyond short-term revenue and build more resilient, scalable growth models for their future success..
Why D2C Is the Next Big Shift for Turkish Studios
Zenginer steps into the role at a pivotal moment. The conversation in Türkiye is shifting, studios are increasingly looking to diversify their revenue models and build direct relationships with their players, moving away from dependence on traditional platform ecosystems.
"As the gaming ecosystem in Türkiye continues to grow rapidly, it is becoming increasingly important for studios to diversify their revenue models and adopt structures that enable direct relationships with their users," said Zenginer. "Being part of this transformation and building sustainable growth models together with studios is incredibly exciting for me."
He is quick to point out that direct-to-consumer (D2C) is no longer just a monetization strategy, it's a way for studios to better understand player behavior, strengthen community engagement, and create more meaningful, long-term relationships with their audiences. Xsolla's Commitment to the Turkish Market Drawing on Xsolla's experience supporting more than 800+ webshops worldwide, Zenginer will help Turkish studios navigate alternative monetization strategies and develop genre-specific D2C models tailored to their audiences. The goal is to create more effective user transition paths while helping developers expand beyond the constraints of traditional platform distribution. Looking ahead, Xsolla plans to further invest in Türkiye through workshops, educational programs, and industry events, bringing local developers together with global stakeholders, experts, and partners to accelerate the next chapter of Turkish gaming on the world stage. Welcome to the team, Doğan .
He is quick to point out that direct-to-consumer (D2C) is no longer just a monetization strategy, it's a way for studios to better understand player behavior, strengthen community engagement, and create more meaningful, long-term relationships with their audiences. Xsolla's Commitment to the Turkish Market Drawing on Xsolla's experience supporting more than 800+ webshops worldwide, Zenginer will help Turkish studios navigate alternative monetization strategies and develop genre-specific D2C models tailored to their audiences. The goal is to create more effective user transition paths while helping developers expand beyond the constraints of traditional platform distribution. Looking ahead, Xsolla plans to further invest in Türkiye through workshops, educational programs, and industry events, bringing local developers together with global stakeholders, experts, and partners to accelerate the next chapter of Turkish gaming on the world stage. Welcome to the team, Doğan .
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