Xsolla and Singular unite to help mobile developers maximize revenue across platforms

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Xsolla and Singular unite to help mobile developers maximize revenue across platforms

September 9, 2025•4 min

More mobile developers are moving beyond traditional app stores in search of greater monetization freedom. With rising platform fees and growing demand for direct-to-consumer options, many are launching online storefronts to sell in-game items, currency, and bundles directly to players. Solutions like Xsolla Web Shop give developers more control over pricing, player relationships, and revenue share. To support this shift, Xsolla Web Shop now integrates with Singular, a global leader in marketing analytics and attribution. This integration connects web purchases with mobile performance, helping developers track revenue, attribute results, and optimize cross-platform growth.

Bridging the mobile-to-web tracking gap

As developers expand monetization through web shops, a persistent obstacle surfaces: tracking and attributing player journeys that span both mobile and web. |Imagine a player who downloads a game after engaging with a mobile ad, but only later completes a purchase through the web shop. The marketing spend fueled the acquisition, yet the resulting transaction takes place outside the app environment—breaking the attribution chain. When these journeys go unlinked, teams lose visibility into the true impact of their campaigns. This gap makes it difficult to measure ROAS and LTV with confidence, complicating user acquisition and re-engagement strategies that rely on precise performance data.

How our S2S integration for Xsolla Web Shop can help

In the past, solving the mobile-to-web attribution gap often meant building custom backend infrastructure or relying on manual processes to connect mobile campaigns with web transactions. To simplify this, Xsolla and Singular have partnered on a unified server-to-server (S2S) integration that gives developers a complete view of campaign performance across the player journey. This integration bridges mobile user acquisition campaigns with revenue generated through the web shop, creating seamless visibility across platforms. With the Singular S2S integration, developers can:

Streamline reporting for web shop purchases. Purchases made in your web shop are sent to Singular as server-to-server events, enabling accurate attribution back to the correct install source or re-engagement campaign.
Make smarter, data-driven decisions. Gain insights into VIP and paying players by tracking their full purchase behavior across mobile and web, then optimize strategies to drive more sales.
Unlock a complete view of LTV. Accurately calculate LTV, ROAS, and user behavior across both app and web transactions with unified measurement.

Xsolla has already supported the launch of more than 600 mobile web shops, helping developers extend monetization beyond app stores. As web shops become central to mobile strategies, our goal is to empower developers with the tools to maximize their potential. That’s why our new integration with Singular adds even more value by enabling you to:

Compare performance between app store and web revenue streams
Optimize campaigns using real purchase data
Connect web and mobile activity for accurate attribution and a clearer view of your top players

With this integration, you can confidently scale your web shop while staying aligned with your marketing and monetization goals.

Ready to get started?

The Singular S2S integration for Xsolla Web Shop is designed to help developers better manage performance by providing clear attribution between mobile acquisition campaigns and web-based purchases. For teams already using Xsolla Web Shop and Singular, it creates a seamless way to track and optimize the complete player journey. Getting started is simple:

Launch your Xsolla Web Shop. If you don’t have one yet, our team can help you get set up quickly.
Configure Singular to receive S2S events from Xsolla. This involves creating the necessary event mappings in Singular, adding the CUID parameter, retrieving your S2S token, and entering it (along with your app tokens) into your Xsolla Publisher Account. Step-by-step instructions are provided in our documentation.
Connect Xsolla and Singular. Once configured, your Web Shop purchases will automatically be sent to Singular as trackable server-to-server events.

After setup, you’ll see web shop revenue alongside your mobile analytics in the Singular dashboard, giving you a unified view of performance across platforms. Whether you’re already using Singular, Xsolla, or evaluating new options, this integration offers a scalable way to align marketing and monetization strategies, enabling you to track results, attribute revenue accurately, and make smarter, data-driven decisions. To learn more about the integration, or how Xsolla Web Shop can benefit your gaming business, visit: webshop.xsolla.com. You can also talk to an Xsolla expert and schedule a meeting to get started.