Build strategically while earning more with the latest Xsolla Web Shop updates

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Build strategically while earning more with the latest Xsolla Web Shop updates

August 13, 2025•3 min

The mobile games industry is undergoing a strategic shift toward direct-to-consumer (D2C) distribution. As more developers look for ways to build closer relationships with their players and retain more revenue, web shops have moved from an experimental approach to a widely adopted, industry-standard solution. Our latest Xsolla Web Shop update builds on this industry shift by offering an even faster, more flexible way to launch or enhance your direct-to-consumer strategy. Whether you're creating a new shop or refining an existing one, the update introduces enhanced tools to help you increase player retention, streamline LiveOps, and grow revenue more efficiently. Let’s explore the latest updates and how we’re improving Xsolla Web Shop to give you greater control over how you operate your Web Shop while supporting sustainable, long-term growth for your mobile game.

What’s new in Xsolla Web Shop?

The latest Xsolla Web Shop release introduces new features designed to simplify operations, increase player engagement, and improve overall revenue performance to address specific challenges mobile developers are facing.

Automated and simplified operations. Cut operational overhead by up to 50% using real-time catalog sync, dynamic bundles, and streamlined JSON import.
Higher retention and lifetime value. Boost player retention by 15%+ and ARPPU by 20%+ with features designed to keep users coming back:
- Adaptive Offer Chains that evolve with each purchase to enhance satisfaction and increase spending.
- Subscriptions that deliver recurring benefits and long-term value.
- Discord Bot that brings commerce capabilities directly into Discord servers to mirror the Web Shop experience through messages and server channels.
- Gamified social quests that reward players for joining Discord, subscribing to YouTube, and sharing events.
Increased conversions. See a 30%+ conversion increase with upgraded browser-based PWA push notifications that re-engage players with event alerts, timed offers, and personal messages, right in their browser.
Higher margins with Buy Button. Earn up to 25% higher margins on US iOS transactions by letting players pay directly from their game via a browser using a seamless, one-tap checkout.
Optimized ROI with the widest coverage of MMPs (mobile measurement partners). Seamless integration to Appsflyer, Adjust (available now), and Singular (coming soon), enabling better attribution, campaign optimization, and performance tracking.
Faster time-to-market. Decrease your time-to-market by 50% with a no-code, fully custom web shop built from custom blocks, widgets, and modules with the flexibility of Headless Storefront SDK.
Reach more users. Integration with Appsflyer and Adjust for improved measurement and analytics for optimizing advertising strategies.

The advantage of Xsolla Web Shop

The updated Xsolla Web Shop goes beyond monetization to give you a smarter, more sustainable way to grow your business. A direct-to-consumer (D2C) strategy lets you own the player relationship, keep more of your revenue, and increase your flexibility to respond quickly to market shifts. With over 600 Web Shops launched globally, developers are already proving that a well-executed D2C channel is a valuable strategy for long-term, scalable success. These features give you the reach, control, and insight to scale a Web Shop that performs like a core part of your game’s LiveOps strategy. And for a complete list of new features and improvements, check out our Release Notes.

Ready to launch your own?

In a saturated mobile market where user acquisition is increasingly expensive and retention is harder than ever, a personalized Web Shop powered by Xsolla gives you a strategic edge. If you're ready to build or upgrade your Xsolla Web Shop with powerful personalization and D2C features, schedule a meeting with an Xsolla expert and start unlocking your game’s full revenue potential.