Development
Xsolla’s bold rebrand signals a new era for developer events
January 8, 2026•3 min
As the game industry looks ahead to a new year, many developers are asking familiar questions: how do we stay focused, connected, and sustainable in a landscape that keeps shifting? For Xsolla, the answer begins with clarity, both in how we show up and how we support the people building games.
In December 2025, Xsolla introduced a refreshed brand identity. It’s a change that goes beyond visuals. The new system reflects a more focused, modern approach to how we communicate, collaborate, and build alongside developers. As we arrive at PGC London, this refreshed identity sets the tone for a new chapter in how Xsolla approaches developer events.
For years, events have been a place to connect and share ideas. This year, PGC London becomes something more intentional. Rather than a standalone moment, it’s an opportunity to listen, experiment, and learn, testing ideas that will continue to evolve across future events. The goal is simple: create spaces that feel useful, welcoming, and relevant to the developers in the room.
“Pocket Gamer Connects London brings together one of the most diverse and forward-thinking communities in the mobile global games industry,” said Berkley Egenes, Chief Marketing and Growth Officer. “ We’re here to build all the things for the video game industry by helping developers turn great ideas into lasting businesses, across platforms, geographies, and communities. Having worked across thousands of mobile games, we are going to be sharing new ways developers can expand their reach, strengthen their direct-to-consumer strategies, and build sustainable revenue. Kicking off the 2026 global tour of industry events in London, we are committed to creating a community that supports creators and developers in bringing their mobile games to players to help them play and pay how they want around the world.”
For developers attending PGC London, that means practical conversations, hands-on demos, and sessions like “Unlocking Web Shops, where studios can learn directly from peers who are building sustainable, direct-to-consumer relationships with their players.
A single event won’t solve every challenge, but meaningful connections can create momentum. Sometimes that means discovering a new approach to monetization. Other times, it’s gaining clarity, confidence, or a new perspective on what’s possible.
If you’re attending PGC London, we invite you to stop by booth T02 on the second floor of The Brewery, meet the team, and explore what this next chapter looks like, together.
Meeting developers where they are
Each event attracts a different audience, brings a different energy, and focuses on a different topic. At PGC London, where mobile developers take center stage, Xsolla is highlighting tools and experiences designed to support mobile-first businesses, including Web Shops, payment solutions, distribution, and creator-driven monetization. Later events will expand that focus to PC, web, and cross-platform development, reflecting the diversity of how games are built and played today. This approach mirrors how we work with developers every day. There is no single path to success. By tailoring conversations and experiences to the communities at each event, we aim to reduce friction, clarify next steps, and help developers make informed decisions about how to grow their games.More than a new look
The refreshed brand represents Xsolla’s ongoing commitment to long-term partnerships. It’s about consistency, approachability, and making complex systems easier to understand and use.
“Pocket Gamer Connects London brings together one of the most diverse and forward-thinking communities in the mobile global games industry,” said Berkley Egenes, Chief Marketing and Growth Officer. “ We’re here to build all the things for the video game industry by helping developers turn great ideas into lasting businesses, across platforms, geographies, and communities. Having worked across thousands of mobile games, we are going to be sharing new ways developers can expand their reach, strengthen their direct-to-consumer strategies, and build sustainable revenue. Kicking off the 2026 global tour of industry events in London, we are committed to creating a community that supports creators and developers in bringing their mobile games to players to help them play and pay how they want around the world.”
For developers attending PGC London, that means practical conversations, hands-on demos, and sessions like “Unlocking Web Shops, where studios can learn directly from peers who are building sustainable, direct-to-consumer relationships with their players.
A single event won’t solve every challenge, but meaningful connections can create momentum. Sometimes that means discovering a new approach to monetization. Other times, it’s gaining clarity, confidence, or a new perspective on what’s possible.
If you’re attending PGC London, we invite you to stop by booth T02 on the second floor of The Brewery, meet the team, and explore what this next chapter looks like, together.Featured articles
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