Localization
Xsolla expands into Vietnam with acquisition of Wetaps Corporation
March 4, 2026•3 min
Vietnam’s video game market has transformed from a regional growth story into a global force. With billions of mobile downloads and a young, digitally native population, the country has become one of the most dynamic gaming economies in Southeast Asia. Now, Xsolla is deepening its commitment to high-growth markets by acquiring Wetaps Corporation and launching Vietnam’s first licensed Merchant of Record (MoR) solution for video games.
The move positions Xsolla as the first officially licensed MoR for games in Vietnam, offering international developers and publishers a compliant, end-to-end pathway into a market that is as promising as it is complex.
Unlocking a high-growth, mobile-first economy
Vietnam’s domestic game market is projected to exceed $430 million in 2025, driven largely by mobile. The country has also emerged as a global leader in mobile game exports, surpassing several established markets in total download volume. A young population, strong engagement rates, and relatively low user acquisition costs continue to attract global publishers. As interactive entertainment continues to expand globally, regional hubs are becoming critical drivers of creative production, technical innovation, and intellectual property creation. Xsolla’s launch in Vietnam directly addresses these hurdles. This launch of Xsolla Vietnam marks a pivotal step toward ensuring the company continues to expand access to emerging markets. This initiative is designed to strengthen the local infrastructure in Southeast Asia, accelerate the commercialization pathway, and expand opportunities within the gaming sector well into the future.A licensed Merchant of Record built for Vietnam
As a Merchant of Record, Xsolla manages payments, tax handling, regulatory compliance, and financial reporting for developers. With local licensing now secured in Vietnam, the company can offer publishers a unified solution that reduces operational complexity and accelerates go-to-market timelines. Key advantages of Xsolla Vietnam include:- Accelerated Market Entry: Developers can launch quickly through an established approval framework
- Regulatory Compliance: Simplified procedures and reduced risk supported by strong ties with government regulators
- Local Payments: Access to 5+ major local payment methods such as MoMo, ZaloPay, and Napas
- Revenue Optimization: Streamlined payout structure and optimized revenue share
- Localized Support: A curated partner network and customer support designed for the Vietnamese market
The strategic role of Wetaps
The acquisition of Wetaps Corporation strengthens this expansion. Based in Ho Chi Minh City, Wetaps is one of a limited number of companies holding a G1 license for online game operations in Vietnam. Its experience in co-publishing partnerships, regulatory coordination, and local market activation provides a critical foundation for compliant operations. Wetaps also operates established gaming platforms and media properties that reach millions of users in Vietnam, offering insights into player behavior, distribution channels, and community engagement strategies. Together, Xsolla’s global commerce technology and Wetaps’ regulatory and publishing expertise create a comprehensive solution spanning localization, licensing and payments, distribution, and monetization.Building infrastructure where growth is accelerating
This expansion is part of Xsolla’s broader strategy to strengthen direct-to-consumer infrastructure and local publisher assets in fast-growing markets. As emerging regions continue to outpace global averages in player growth and engagement, the need for compliant, localized commerce solutions becomes increasingly critical. Vietnam represents both opportunity and complexity. By becoming the country’s first licensed Merchant of Record for games, Xsolla is helping developers enter the market with clarity, confidence, and operational support. For global publishers seeking sustainable growth in Southeast Asia, the message is clear: Vietnam is ready, and now the infrastructure to support that expansion is in place. Want to learn more about how Xsolla can help your game succeed? Schedule a meeting with an Xsolla expert today!Featured articles
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