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Transforming digital platforms into entertainment hubs: Xsolla Mall's customizable game center
October 24, 2024•3 min
The digital economy is transforming rapidly, driven by innovative platforms that are reshaping the way users interact with financial services and digital content. SuperApps, eWallets, and banks are no longer just tools for communication or financial transactions; they are evolving into all-encompassing ecosystems that offer a wide range of services designed to engage and monetize users.
Senior Vice President, Global Strategic Partnerships
The untapped potential of gaming
While these platforms are revolutionizing how users shop, pay, and connect, they are still missing one significant piece of the puzzle: the integration of rich, engaging gaming content through customizable solutions. Gaming is no longer a niche market, — it has grown into one of the largest and most profitable sectors of the digital economy — and banks and SuperApps are sitting on a goldmine: millions of active users with disposable income and a growing appetite for digital entertainment. Yet, many of these platforms are underutilizing their potential to capitalize on this trend. Gaming isn’t just another feature; it’s a powerful revenue stream. Through seamless integration with Xsolla Mall, SuperApps and eWallets can provide their users with a rich web shop (Game Center), right within their existing platform. Whether it’s through offering in-game currency, virtual items, or special promotions, these platforms can convert casual engagement into repeat purchases, increasing both user retention and overall revenue. Diversified revenue streams and increasing engagement The most forward-thinking SuperApps and banks recognize that gaming is not just a way to boost engagement—it’s also a way to diversify their revenue streams. Xsolla Mall’s Game Center allows these platforms to create a sticky hub that continuously attracts users, encouraging them to return time and again. Imagine users logging into their eWallet to manage finances but staying longer to explore the Game Center, purchase in-game items, or discover exclusive offers. This is the future of digital services: a seamless blend of financial, entertainment, and gaming experiences. Integrating gaming content through platforms like Xsolla Mall also opens up unique monetization strategies, such as direct carrier billing, promotional bundles, or loyalty programs where users can redeem rewards for in-game currency. The possibilities are endless, and they all lead to higher engagement and increased customer loyalty. Unlocking a competitive edge In an increasingly competitive market, SuperApps, eWallets, and banks must go beyond traditional services to capture user attention. Those who ignore the gaming sector risk falling behind, leaving money on the table while other platforms become go-to destinations for entertainment, shopping, and financial services. By integrating Xsolla Mall, platforms can position themselves at the forefront of this trend, offering users a seamless, engaging experience that blends financial services with entertainment. Whether it’s through in-game promotions or rewards-based engagement, the power of gaming is undeniable.Become a go-to for digital entertainment with Xsolla Mall
SuperApps, Banks, and eWallets need to stop treating gaming as an optional feature: it’s now a critical component of any successful digital platform strategy. As users increasingly look for all-in-one solutions that cater to their financial, shopping, and entertainment needs, gaming will play a central role in keeping them engaged and driving long-term growth. With Xsolla Mall, the opportunity to unlock new revenue streams is here, and the platforms that seize it will become the go-to digital hubs of the future. In a world where digital attention is the new currency, can you really afford to ignore the power of gaming? To discover how SuperApps, eWallets, and banks can integrate gaming content with Xsolla Mall's customizable Game Center to drive growth, connect with an Xsolla expert at business@xsolla.com. Authored by Zoran VasiljevSenior Vice President, Global Strategic Partnerships
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