Mobile
Revenue
Regional distribution
Monetizing digital experiences with telecoms
October 9, 2024
When it comes to staying competitive in the digital landscape, telecom operators are no longer just providers of connectivity—they are increasingly expected to transform into Digital Service Providers (DSPs). To adjust to this shift, it’s important for telecoms to find innovative ways to monetize digital experiences. Partnering with content providers and utilizing platforms that integrate services seamlessly are key strategies.
One of the most promising avenues for telecoms to expand their digital footprint is through gaming, a fast-growing industry that offers significant opportunities for engagement and revenue generation.
For two decades, Xsolla has played a pivotal role in shaping the monetization landscape of digital experiences within the gaming industry. Xsolla Digital Distribution Hub (DDH), is a solution tailored to telecoms with a platform that allows them to distribute gaming content, virtual items, and exclusive in-game purchases directly to their customers.
DDH integrates seamlessly into telecom systems, offering a customizable solution that enables them to bundle gaming services with their existing offerings. This not only opens up new revenue streams but also enhances overall customer experiences. Leveraging this approach not only strengthens telecom service offerings, it maximizes the potential of their existing infrastructure, paving the way for even greater impact in the digital services landscape.
Senior Vice President, Global Strategic Partnerships at Xsolla
The power of telecom infrastructure
One of the core benefits of Xsolla DDH is its ability to help telecoms tap into their massive existing user base by offering a diverse range of gaming content. Telecoms can use their established infrastructure and the relationships they build with their customers to reduce distribution costs while scaling their offerings, giving them a competitive edge in the market. Direct Carrier Billing (DCB), for example, enables telecoms to offer simple and secure payment options, making it especially valuable for unbanked or underbanked players. By streamlining the payment process, telecoms can capture a wider audience and drive higher conversion rates in gaming-related purchases. Expanding through partnerships and SuperApps Another significant advantage of Xsolla Digital Distribution Hub is its partnership ecosystem. As long-standing industry experts, we have strong ties with game developers, payment gateways, and financial institutions—such as banks and SuperApps—that enable telecoms to offer a wide range of digital content. This can make telecoms an essential player in the gaming ecosystem, empowering them to deliver premium experiences to their customers while strengthening engagement and loyalty. Through DDH, telecoms can create co-branded stores and exclusive promotional campaigns, offering unique in-game items or discounts to their subscribers. This can capture the attention of more customers by blending gaming content into telecoms’ existing digital services, giving each user a richer and more interactive experience. Seamless integration and fraud prevention Telecoms often face operational challenges when trying to integrate new digital services. DDH is designed to eliminate these barriers, with a platform that is fully customizable and can be easily integrated into existing systems. This allows telecoms to maintain control over branding, offers, content selection, and more. Xsolla also has a robust fraud prevention system to ensure that telecoms can securely manage payments and customer transactions. Xsolla Anti-Fraud helps identify suspicious activity in real time, significantly reducing the likelihood of fraudulent transactions. This proactive approach allows telecoms to not only protect their revenue streams but also build trust with their customers by ensuring a safer, more reliable digital commerce environment. By leveraging our industry-leading fraud detection and mitigation tools, telecoms can confidently expand their offerings while minimizing risk and creating a safer digital commerce environment for their customers.The path forward: Telecoms as DSPs
As telecoms continue to shift from Communication Service Providers (CSPs) to Digital Service Providers (DSPs), platforms like Xsolla Digital Distribution Hub for carriers will play a pivotal role in driving the transformation. The ability to seamlessly monetize gaming and digital experiences aligns with telecoms’ push to diversify revenue streams and stay ahead in an increasingly competitive market. Partnering with Xsolla equips telecoms with the strategic tools they need to elevate customer engagement and create sustainable growth opportunities. As the demand for gaming and digital content grows, Xsolla’s industry-leading tools offer telecoms a way to stay ahead of the competition and offer compelling value to both telecoms and their customers. To discover how we can help telecoms successfully grab a share of the gaming market by offering mobile consumers today’s most desired form of entertainment, connect with one of Xsolla’s distribution experts at business@xsolla.com. Written by Zoran VasiljevSenior Vice President, Global Strategic Partnerships at Xsolla
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