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The Top 5 Ebooks for Game Developers

May 3, 2022
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At Xsolla, we believe that the right knowledge can be the difference between success and failure. That’s why we regularly create free ebooks to cover topics that are too complicated or too in-depth for a simple blog post. We dive deep into various topics related to the business of video games and share them with you, our partners, and potential partners. Our hope is that this knowledge can help you monetize properly and run a successful gaming business. As we reach the end of 2021, we wanted to compile a library of our most helpful ebooks. It’s our gift to you, and here’s to a bright new year! [ ](https://xsolla.com/lp/ebook/web-shop-for-mobile-games-ebook) Accelerate Your Mobile Game Growth: Xsolla Web Shop for Mobile Games We understand the unique challenges of the mobile game industry. That’s why we’ve created an innovative toolset to help you and your mobile game business succeed. We recently launched a highly customizable solution to meet those challenges: Web Shop for Mobile Games. Our solution is a multi-platform experience designed to help you expand your mobile game business beyond the app store, improve your UA and discoverability, and offer more freedom to sell your experiences directly to players. In this ebook, we show you how to get the most out of Xsolla Web Shop for Mobile Games and use your new multi-platform experience to do everything the app stores do and more, for only 5%. Game Sales Best Practices: How to Boost Direct Sales From Your Online Game Store With your own store, no matter if you're a developer, a publisher, or both, you can establish a direct relationship with your audience, rather than having to rely on someone else’s platform to connect to prospective players. You have the freedom to manage your store however you want: run promotions how you see fit, accept the global payment methods your players prefer, and be insulated from external platforms' restrictive limits. Naturally, you can also earn more money since you won't have to pay large platform fees to other storefronts. The benefits are clear. But you can't just set up a store and leave it without the proper marketing support on the web. This ebook explores the essentials of promoting your online game store and creating the proper incentives for potential customers. [ ](https://xsolla.com/lp/ebook/xpn-ebook-marketing-for-indie-game-developers-getting-started) Marketing for Indie Game Developers Video game marketing is, at its essence, finding players you think will like your game, providing them with all of the information they need to make them want to play it, and finally driving them to — and through — a point of sale. This comes down to doing research, creating messaging and content, connecting this messaging and content to a potential customer, driving the customer to a point of sale, and tracking your results. Only by following all of these broad steps can you tell if your marketing is effective and evaluate what you can do to improve your efforts. To connect with and grow an audience that will support the game you've created, you'll need to plan and execute effective marketing. In this ebook, we'll break down the basics of modern video game marketing and provide tips and tools that will help you make the most of your hard work. [ ](https://xsolla.com/lp/ebook/credit-cards-101-get-to-know-the-basics) Credit Cards 101: Get to Know the Basics With over 2.8 billion credit cards in global circulation as of February 2021, it’s easy to see why they’re among the most used payment methods across most industries — and gaming is no exception. But despite this, many game developers and publishers lack basic awareness of the technical workings of credit card payment processing and how they can affect their bottom line. Credit card processing happens largely behind the scenes, and many companies that utilize credit cards resign themselves to letting others handle the burden of payments. But here at Xsolla we believe that, in order to choose the right payment partner, you should know all you can about credit card payment processing. That’s why we created this ebook to tell you everything you need to know. [ ](https://xsolla.com/lp/products/subscriptions/ebook-2020?integration_type&utm_campaign=solution-16&_xm=3001.192173630631772198) Subscriptions Best Practices Video game developers and publishers always want to boost retention, increase engagement, and build consistent revenue streams with user-friendly subscription plans.  Subscriptions are rising in popularity and with increased velocity in recent months. According to an August 2020 survey by McKinsey & Company, subscribers of boxes or services in the United States increased from 50 percent in 2018 to 59 percent in 2020. The trend is also resilient: The same study revealed that 80 percent of consumers who signed up for new subscriptions during the 2020 pandemic said they planned to keep them going forward. This ebook showcases a series of best practices to get the most out of your subscriptions program, no matter the size of your studio or the number of users on your platform.
We’re continually working to provide the best and most accurate knowledge to you. In the new year, you can look forward to more products and solutions, along with our best-in-class service, and of course plenty of new ebooks to help you succeed. For more information on Xsolla, Web Shop for Mobile,  or any of our products, check out www.xsolla.com and follow us on Twitter, Instagram, Facebook or LinkedIn.
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