Convert players faster with Xsolla Cloud Gaming trials

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Convert players faster with Xsolla Cloud Gaming trials

August 15, 2025•4 min

The number of new games entering the market continues to grow. Over 19,000 titles were added to Steam in 2024 alone! For developers, this means one thing: increasing competition for player attention. At the same time, marketing budgets are under pressure to deliver more measurable impact, faster. In response, Xsolla has introduced Cloud Gaming trials as part of its updated Xsolla Cloud Gaming solution, giving developers a practical way to turn game discovery into real revenue. This approach will allow studios to deliver browser-based trial experiences and convert players through direct purchases, all while maintaining full control over data, user journeys, and campaign performance. Let’s explore how Xsolla Cloud Gaming trials can help teams accelerate acquisition, improve conversion rates, and build smarter, more cost-effective launch campaigns.

Closing the trial-to-conversion gap

For many developers, driving awareness through marketing is only half the challenge. The real difficulty lies in converting that interest into actual gameplay. Traditional methods (requiring players to download, install, and configure a game) introduce friction that often results in high drop-off rates. Promising campaigns can underperform simply because the barrier to entry is too high. These delays can impact key metrics:

Low conversion from impressions to sessions
Limited insight into user behavior between discovery and purchase
Inconsistent attribution across marketing channels

Scale your player acquisition with Xsolla Cloud Gaming trials Xsolla Cloud Gaming trials address these challenges by offering instant, browser-based access to time-limited game demos. With no downloads or installations required, players can immediately experience gameplay through a simple “Play Now” button, typically for up to 5 minutes in a cloud-streamed environment. xsolla-blog-conver-players-cloud-gaming-trials-featured-1.webp

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This model reduces friction at the point of engagement, creating a direct path between discovery and conversion. As a result, developers get a measurable, scalable way to turn interest into action.

Instant game access. Browser-based trial sessions remove friction and increase conversion at the point of interest.
Flexible monetization. Support for pay-as-you-go trials, direct game key purchases (for Steam, PlayStation, Xbox, Epic, etc.), and in-stream offers.
Campaign control. Manage your player’s user journey, pricing, and more with full visibility into performance metrics.
Real-time attribution. Track traffic sources, engagement time, trial-to-purchase rates, and referral impact to refine your campaign targeting.
Controlled access and distribution. Use whitelisting tools to share private demos with press, influencers, or select player groups without going public.
Global reach, lower costs. Distribute trials through Xsolla Mall or direct-to-consumer campaigns, reducing reliance on crowded marketplaces and high customer acquisition costs.

Xsolla Cloud Gaming trials arm you with a set of tools designed to increase conversion, simplify distribution, and strengthen your campaign’s effectiveness. By eliminating barriers to entry and enabling real-time insights, the platform supports more efficient user acquisition and monetization across all stages of a game’s lifecycle, including:

Pre-launch. Build awareness with time-gated, playable demos and capture qualified leads before your full release.
Launch campaigns. Drive conversions by embedding trials into influencer streams, newsletters, or community activations.
Post-launch. Re-engage lapsed players or test new updates with cloud-based sampling before updates are publicly deployed.
Private testing and PR access. Share press-exclusive trials or preview builds with partners using whitelisted links, without exposing your game to wider audiences.

Get started with Xsolla Cloud Gaming

Traditional digital storefronts limit visibility, restrict access to user-level data, and rely on algorithms to determine exposure. Xsolla Cloud Gaming reframes that model by giving creators the tools to own both discovery and conversion. With integrated monetization options and real-time analytics, you can tie marketing spend directly to outcomes and make data-informed decisions that help your business grow. Trials within the Xsolla Cloud Gaming solution are available now for studios, developers, and publishers who want to modernize their marketing and acquisition funnels. To launch your game trial or list it on the Xsolla Cloud Store, visit x.la/cloud-gaming or reach out to one of our experts.