Strengthen your D2C monetization strategy with Xsolla's new SDK for Unity

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Strengthen your D2C monetization strategy with Xsolla's new SDK for Unity

August 12, 2025•3 min

In a move aimed squarely at giving developers more control, Xsolla has released an updated SDK for Unity that makes it easier to sell games and in-game content directly to players, without relying on platform-owned app stores. Announced in August 2025, the SDK is designed to streamline direct-to-consumer (D2C) monetization across mobile, PC, and web. With this release, Unity developers no longer need to build complex backend systems or rely on closed ecosystems like the App Store or Google Play to monetize. Instead, they can quickly add payments, in-game purchases, subscriptions, bundles, and custom storefronts using a single SDK. The result: faster launches, more revenue kept, and complete ownership of the player experience.

A unified SDK built for scale

The SDK is drop-in ready and supports a broad range of Unity versions. It integrates Xsolla Payments, Xsolla Web Shop, and other monetization tools in a way that fits into typical Unity workflows. No overhauls or third-party dependencies are required. It also works across iOS, Android, PC, and browser-based games out of the box. That cross-platform flexibility matters: global reach is no longer just for AAA studios.

Over 1,000 payment methods in 200+ regions

Xsolla’s infrastructure handles the heavy lifting of global commerce, things like fraud prevention, chargebacks, tax handling, and customer support. The SDK supports localized payment methods in more than 200 countries and territories, from local cards to mobile wallets and carrier billing. That means players can pay using familiar tools, such as Apple Pay, Google Pay, and more, without leaving the game environment.

Developer ownership, not platform rules

With this SDK, developers keep full control over pricing, discounts, and how they engage their players. More importantly, they retain direct access to customer relationships and player data, instead of handing that over to a platform gatekeeper. That data ownership enables more strategic monetization decisions and stronger long-term player engagement.

“Operate on your terms”

Chris Hewish, President of Communication and Strategy at Xsolla, put it simply:

“Unity developers are pushing creative boundaries every day, and they deserve the same freedom when it comes to monetization… [this SDK lets them] keep more revenue, and operate on their terms without giving up flexibility or global reach.”

With rising developer demand for open monetization solutions and increasing pressure on platform stores from regulators, this release couldn’t be better timed.

Explore how Xsolla supports your success

In a landscape where platform fees can take up to 30% of revenue, the ability to go direct is more than a convenience; it’s a competitive advantage. Xsolla’s new SDK for Unity gives developers the tools to bypass gatekeepers, increase revenue, and deliver a frictionless, player-first experience. For developers exploring ways to monetize mobile games outside traditional stores, this release offers a fast, scalable way forward that keeps control in your hands. To learn more or get started, visit these links: