Saved payment methods optimize your checkout and boost revenue
October 28, 2024
In today's fast-paced gaming world, a quick and easy way to pay can make the difference between someone buying something and leaving it in the cart forever. Many people don't finish their purchases because checkout is too complicated. According to the Baymard Institute, the average cart abandonment rate is a staggering 69.99% (calculated from 48 different studies).If you let your players save their payment information, buying things will be faster and easier, leading to more completed purchases. Your customers will be happier and more likely to return, which will help you make more money.
Customer challenges at checkout
Let's delve into some current stats. Cart abandonment on mobile has the highest rate of all devices, at 85.65%. 18% of users don't trust ecommerce stores with their credit card information. A complicated checkout process deters 17% of shoppers from completing their purchases. 9% of customers are displeased with the variety of payment methods.But it's not all bad news! Optimizing your checkout process will result in a much lower cart abandonment rate, closer to 20%.Saved payment methods make checkout easierGamers expect rapid, seamless transactions. They want to buy things quickly and easily. Saved payment methods make that possible.Build your checkout process so that when a customer buys something from you, they can save their payment information - such as credit cards, digital wallet accounts, or bank information - on your platform for easy access in the future. This way, the next time that same customer buys something from you, they don't have to type all their details in again.Benefits of saved payment methods
Convenience at gamers' fingertips. Players can buy things quickly and easily without interrupting their gameplay.
Increased player retention and loyalty. If you offer an easy and enjoyable payment experience, people will return to play and buy more often.
Maximized conversions with one-click payments. Stored payment details enable one-click purchases, which removes admin obstacles and makes players more likely to buy.
Secure and trustworthy transactions. Players trust online platforms that make the purchasing experience smooth and secure while keeping their payment information safe.
Use Xsolla Pay Station for faster checkoutsThe benefits of saved payment methods are clear: they provide convenience, boost player retention, maximize conversions, and ensure security. To fully realize these advantages, game developers need a powerful payment platform that can integrate seamlessly with their games and offer a wide range of payment options. That's where Xsolla Pay Station comes in.Xsolla Pay Station is a comprehensive solution with over 700+ global payment methods, including card-on-file features for faster checkouts. Xsolla's extensive alternative payment methods (APM) network helps capture a broader audience across various regions for maximized global reach. With industry-leading anti-fraud systems built in, Xsolla ensures secure transactions that safeguard both the player and developer.In other words, Pay Station lets gamers use over 700 different ways to pay and save their payment information for faster checkouts. It works in many different countries so that you can reach more players, and it also has robust security to protect your money and keep your players safe.
Ready to elevate your checkout experience?
Offering saved payment methods to gamers is necessary in today's competitive gaming market. By giving customers a fast, secure, and seamless way to make purchases, game developers can boost conversions, increase player retention, and enhance the overall user experience.Talk to our experts to learn how Xsolla can help you streamline your payment experience, or try our demos to see how Xsolla Payments work. Saved payment methods are offered in Xsolla Pay Station by default.
Marketing for Indie Video Game DevelopersRead Blog