The holiday season is when player engagement and spending are at their highest. From Halloween through New Year’s, player spending increases up to 150%, creating an ideal window to boost revenue, retention, and lifetime value. This year, make the most of the festive season with proven strategies from Xsolla’s range of tools and solutions, including Web Shop, Offerwall, Social Quest, Pay Station, Gold Gift Cards, and the Partner Network. Together, these solutions can help you capture the holiday rush and turn seasonal activity into long-term growth.

Xsolla Web Shop: Make it your holiday hub

Your Xsolla Web Shop should be the heart of your seasonal monetization strategy, a branded destination where players engage with festive offers, exclusive bundles, and gamified reward mechanics. Developers who implement Web Shop features during the holidays report¹: 3x higher purchase frequency, 2x average order value, and a 30% increase in paying users. As the first major event of Q4, Halloween sets the tone for the season and creates the perfect testbed for your monetization features before Black Friday, Cyber Monday, and Christmas arrive.

Buy Button: Capture spending moments seamlessly

With the Xsolla Buy Button feature, players can make web purchases directly from your mobile game, now fully enabled in the U.S. on iOS and on Android from October 29th. You keep up to 95% of your revenue while reducing friction and bounce rate. Best practices:

• Add festive, limited-time buttons that unlock exclusive bundles or “Holiday Boost Packs.”
• Offer themed bonuses like Christmas Coins, Pumpkin Tokens, and Candy Cane currency for players who purchase through the Buy Button.
• Run event-specific in-game prompts that reward players for web purchases, keeping them engaged across both channels.

Developers see 20–30% revenue growth and up to 50% more new buyers through cross-platform purchase experiences. Learn how to integrate Xsolla Buy Button

Holiday Bundles: Drive urgency and value

Seasonal exclusives like Santa’s Bundle, Cyber Week Combo, or New Year Boost help increase conversion rates and player satisfaction. Best practices:

• Offer limited-quantity bundles and use FOMO-driven tags (“24 hours left” or “Only 100 remaining”).
• Highlight value-added content like rare skins, seasonal avatars, or collectible items.
• Introduce Holiday Loyalty Points for every bundle purchased to promote repeat engagement.

Results show an increase in conversion rates up to 25–35% and a 20–30% higher average order value when bundles are themed and time-limited. Read more on how to drive urgency and value

Daily Rewards and Rewards Chains: Encourage habitual visits

Turn the holidays into a season-long engagement loop by rewarding players for visiting your Web Shop daily with Advent calendar-style events or holiday streak mechanics. Best practices:

• Link daily Web Shop logins to free festive gifts or bonus currency.
• Offer increasing rewards for consecutive logins; the longer the streak, the better the prize.
• Tie daily logins to Holiday Reward Chains, motivating consistent participation with big final-day bonuses.

Results show up to a 30% DAU increase, a 15–20% boost in player retention, and a 10–15% increase in conversions through these ongoing incentives. Start encouraging habitual habits with rewards

Loyalty Store: Turn rewards into retention

Transform one-time purchases into long-term loyalty. With Holiday Loyalty Stores, players earn points for each purchase and redeem them for exclusive festive items. Best practices:

• Offer rare, Web Shop-only collectibles to increase perceived value.
• Use time-limited redemption windows (“Holiday Store closes January 1”) to create urgency.
• Link loyalty points to Offer Chains and Daily Rewards to reinforce cross-feature engagement.

Holiday campaigns featuring Loyalty Stores report a 15–25% increase in repeat purchases and a 10–20% increase in long-term retention. Turn rewards into retention today!

Xsolla Offerwall: Boost engagement and ad revenue

Not every player makes in-app purchases, but that doesn’t mean they can’t contribute to your revenue. With Xsolla Offerwall, players can complete tasks, watch ads, or engage with partner offers in exchange for in-game rewards. Holiday best practices:

• Thematically customize Offerwall visuals with festive graphics and messaging.
• Introduce holiday-exclusive offers that grant seasonal currency or event access.
• Integrate Offerwall seamlessly with your Web Shop to reward both free and paying users.

Developers integrating Xsolla Offerwall typically see a 30–40% increase in ad revenue, a 3–5% boost in overall Web Shop revenue, and 1.6x higher session frequency with 7x greater retention after 30 days. Offerwall turns engagement into sustainable growth, especially valuable when player acquisition costs peak during Q4. Boost engagement and ad revenue this season

Xsolla Social Quest: Turn community engagement into festive sales

This holiday season, extend your engagement beyond the game and into your player communities. Xsolla Social Quest helps developers create playtests, challenges, and reward programs on platforms like Discord, rewarding players for social activity. Best practices:

• Host holiday-themed playtests or quests (e.g., “12 Days of Feedback”).
• Reward players with in-game gifts or discount codes for completing feedback loops.
• Encourage sharing and let players earn more by inviting friends to join your event.

Social Quest bridges community and commerce to create meaningful connections that drive loyalty and purchases. From chat to checkout, your players become part of your game’s festive journey. How to integrate Xsolla Social Quest

Xsolla Pay Station: Drive checkout conversions with holiday promos

The checkout experience is often overlooked, but during the holidays, it’s where small optimizations can create major gains. Xsolla Pay Station allows you to personalize payment experiences and highlight festive offers at the point of sale. Best practices:

• Enable in-checkout notifications for special holiday discounts or cashback deals.
• Promote limited-time payment bonuses (“Pay with [method] and earn 10% bonus currency”).
• Showcase new festive payment methods to appeal to global players.

During peak shopping periods, personalized checkout promotions can drive 10–15% higher conversion rates and keep players spending happily through the end of the season. Start driving checkout conversions now

Xsolla Gold Gift Cards: Turn gifting into growth

The holidays are synonymous with giving, and Xsolla Gold Gift Cards transform that tradition into a powerful growth channel. Available through major retailers like Target, Walmart, and Amazon, these co-branded cards make it easier than ever for new players to discover and spend in your games. Best practices:

• Create limited-edition festive designs to stand out on shelves and online stores.
• Offer bonus in-game rewards for redeeming holiday gift cards (e.g., “Redeem a $25 card and get a free Santa Skin”).
• Enable in-game gifting with Xsolla Web Shop with no-code widgets, allowing players to send gifts instantly to friends or family.

With Xsolla’s Gift Shop, you can create a dedicated hub for digital gifting, turning generosity into long-term engagement and revenue. Begin gifting growth this holiday season

Xsolla Partner Network: Amplify reach through creators

Your players aren’t the only ones celebrating the holidays; creators are too. Xsolla Partner Network (XPN) connects you with 200,000+ influencers and creators who can promote your seasonal offers, storefronts, and bundles directly to their communities. Best practices:

• Launch holiday creator campaigns featuring exclusive bundles and promo codes.
• Incentivize creators with temporary higher revenue shares (e.g., 40% commission from Dec 15–Jan 5).
• Reward top-performing creators with in-game recognition or bonus perks.
• Sync campaigns across X, Twitch, YouTube, and TikTok for unified, global coverage.

XPN helps you transform seasonal hype into measurable impact with developers reporting significant spikes in sales and engagement during coordinated holiday activations. How to start amplifying your reach to creators

Your all-in-one holiday playbook

The holidays aren’t just a sales spike. They're an opportunity to build momentum that lasts into the new year. When you combine these solutions across your ecosystem, you create a powerful, connected player experience that keeps engagement high and revenue flowing. Here’s your checklist:

• Web Shop → Launch themed bundles, rewards, and loyalty loops.
• Offerwall → Monetize non-paying users and boost retention.
• Social Quest → Reward engagement and build community-driven loyalty.
• Pay Station →Convert festive momentum into checkout completions.
• Gold Gift Cards → Expand reach through gifting and retail partnerships.
• Partner Network → Amplify everything through creator-led campaigns.

With Xsolla, you can launch quickly, scale confidently, and drive incremental revenue while delighting your players with festive, engaging experiences. Make this your most successful holiday season yet. Start today in the Publisher Account or connect with our team of experts to turn every player visit into lasting value. ¹ Based on aggregated Xsolla Web Shop performance data (2024).