Strengthening player loyalty and security this holiday season with Xsolla’s expanded fintech ecosystem

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Strengthening player loyalty and security this holiday season with Xsolla’s expanded fintech ecosystem

November 6, 2025•3 min

This holiday season, game developers have more tools than ever to build loyalty, reduce friction, and keep transactions secure - thanks to Xsolla’s expanded fintech ecosystem. With new owned payment methods like Xsolla Gold, the Xsolla Pay Loyalty Program, and Network Tokens, developers can now connect commerce, rewards, and security inside a single framework that delivers seamless, trusted experiences for players worldwide.

A new era of player-first payments

As the gaming industry heads into its busiest time of year, success depends on more than just great content - it’s about creating smooth, rewarding purchase experiences that players trust. Xsolla’s latest fintech innovations help developers do exactly that. By owning and expanding its payments infrastructure, Xsolla gives studios the ability to strengthen relationships, simplify global transactions, and build loyalty through every interaction. It’s not just about payments - it’s about connection.

Xsolla Gold: The gift that connects players and games

Just in time for the holidays, Xsolla Gold, Xsolla’s branded game gift card, is expanding into 10,000 U.S. retail stores. That means more ways for players to give the gift of games and in-game content—no need for developers to create and distribute their own branded cards. And for the first time ever, Xsolla Gold goes global. Players can now spend their Gold anywhere, with automatic local currency conversion. This makes it easier than ever for developers to reach players across borders and tap into new markets without extra setup or complexity.

Rewarding loyalty with every purchase

Integrated into Xsolla Pay, the Xsolla Pay Loyalty Program rewards players for every transaction they make - especially during the holiday shopping surge. Players earn points with each purchase, encouraging them to come back long after the season ends. For developers, this is more than a holiday promo - it’s a retention engine. By turning one-time buyers into loyal fans, studios can boost both engagement and long-term revenue without changing their existing payment flows.

Smarter, safer transactions with Network Tokens

Security and reliability are critical when global transaction volumes spike. That’s why Xsolla now uses Network Tokens—advanced technology from Visa and Mastercard that replaces raw card data with secure, auto-updating tokens. This upgrade helps developers reduce fraud by up to 30%, increase approval rates by 3–7%, and ensure recurring payments continue smoothly even when cards expire or are replaced. Players stay protected, and developers keep revenue flowing—all without adding friction.

Building the foundation for the future of game commerce

“These innovations reflect our commitment to building a trusted payments foundation for the global games ecosystem,” said Chris Hewish, President at Xsolla. “By owning and expanding our fintech infrastructure, we’re enabling developers to deliver seamless, rewarding experiences that turn everyday transactions into lasting player connections.” With this expanded fintech ecosystem, Xsolla continues to shape the future of game commerce - empowering developers to simplify payments, drive sustainable growth, and keep players engaged and inspired around the world.