Alternative payment methods
Regional distribution
Expand your reach across EMEA with new local payment options
August 14, 2026•3 min
Players across Europe and the Middle East expect checkout experiences that match how they already pay every day. While credit and debit cards remain important, many consumers now prefer to use other methods, such as bank transfers, digital wallets, and buy now, pay later (BNPL) services trusted in their local markets.
To help developers meet those expectations, Xsolla has expanded its payment portfolio across EMEA by adding new local payment methods through Xsolla Payments.
How local payment methods drive more purchases in EMEA
In the EMEA region, local banking networks and domestic payment solutions have become the preferred way to pay online because they're familiar, convenient, and built around local financial systems. When players reach checkout and don't see a payment method they recognize, they are more likely to abandon their purchase. Offering trusted local options helps remove that friction and creates a smoother path to completing a transaction. Alternative payment methods continue to gain momentum as banks and regulators invest in account-to-account payments, instant transfers, and regional payment ecosystems. One example is Wero, the pan-European payment solution that has already attracted more than 55 million registered users and processed €19 billion in transfers since launching in 2024. For game developers expanding into EMEA, supporting these local preferences is an important part of delivering a checkout experience players trust.More ways that EMEA players can pay for gaming purchases
Xsolla has added new payment methods that reflect how players actually prefer to pay across the region. Germany and Belgium: Wero. Wero is one of Europe's newest digital payment initiatives, allowing consumers to make secure account-to-account payments directly from their bank accounts. As adoption continues to grow, it is becoming an increasingly familiar local payment option for players in Germany and Belgium. Romania and Bulgaria: Pay by Bank (Banklinq). Bank transfers continue to be a popular payment method across many markets in Europe. Pay by Bank (Banklinq) enables players in Romania and Bulgaria to complete purchases directly from their bank accounts via a familiar payment flow. France: FLOA Pay. Players in France can now use FLOA Pay, a buy-now, pay-later (BNPL) solution that offers greater payment flexibility. Installment payment options have become increasingly common in online shopping, giving consumers more choice at checkout. Italy: Bancomat Pay and MyBank Italy receives support for two widely recognized local payment methods.- Bancomat Pay allows consumers to pay directly through their banking apps using Italy's trusted domestic payment network.
- MyBank enables secure online bank transfers that authenticate payments directly through participating financial institutions.
Xsolla Payments: one integration, broader market coverage
As player payment preferences continue to evolve, offering familiar local payment options helps reduce checkout friction, improve purchase completion, and reach more players across Germany, Belgium, Romania, Bulgaria, France, Italy, Greece, and Jordan. With Xsolla Payments, developers can offer localized payment experiences across EMEA through a single integration, enabling the new payment methods without additional development work or separate checkout flows. Want to reach more players with the payment methods they already use? Talk to an Xsolla expert or visit https://xsolla.com/payments.Featured articles
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