Alternative payment methods
Mobile developers enter a new era of platform freedom with the latest updates to Xsolla Web Shop and Buy Button
November 4, 2025•3 min
As the U.S. market opens its doors to external payment options, mobile developers are stepping into a new era of platform freedom. With the latest updates to Xsolla Web Shop and Buy Button, studios can now unlock higher margins, extend their reach, and create more meaningful connections with players across iOS and Android.
Following recent shifts in app store policies across the U.S., UK, Europe, Japan, and Brazil, developers are gaining more flexibility in how they manage payments. Xsolla’s solutions are built to help them take advantage of this moment - turning opportunity into sustainable growth through direct-to-consumer (D2C) tools that increase margins and engagement while reducing platform dependency.
“With this release, we’re not just shipping features, we’re giving studios a complete D2C advantage,” said Chris Hewish, President at Xsolla. “As the U.S. market opens, developers need a way to keep more of every dollar while engaging players where they already are. Web Shop, Buy Button, and our creator and community extensions are designed to help teams seize this historic moment and scale smarter.”
With over 700 Web Shops launched globally, Xsolla’s partners have already proven the model: direct sales at scale, durable revenue streams outside app stores, and greater ownership of margins and player data. These updates empower studios of all sizes to launch, learn, and grow faster in the new era of mobile freedom.
To learn more or launch your Web Shop, visit https://webshop.xsolla.com or speak with an expert.
Unlocking higher margins and seamless payments
At the heart of these updates is the Buy Button - a streamlined plug-in that connects players from within the game directly to a one-tap checkout, outside the app store ecosystem. By integrating Buy Button, developers in the U.S. can now retain up to 95% of their revenue on iOS and Android transactions. This isn’t just about payment processing - it’s about giving developers more ownership of their business, their data, and their player relationships.Designed to engage and retain players
The new Web Shop update also introduces powerful tools to help developers keep players engaged and spending longer:- Adjustable daily rewards: Launch repeatable, customizable reward programs in just a few clicks to encourage daily visits and consistent engagement.
- Privacy-compliant segmentation: Deliver the right offers to the right players without compromising data protection or player trust.
- Insight-driven optimization: An out-of-the-box analytics system provides expert-backed recommendations to help teams launch and iterate faster.
Turning creators and communities into commerce
Developers can now extend their Web Shop’s reach beyond the game itself:- Creator storefronts allow influencers to showcase Web Shop offers on their own branded pages - driving trackable sales, tips, and engagement through a shared revenue model.
- Discord integration transforms community hubs into commerce channels, letting players purchase currency, bundles, and gifts directly where they already gather.
Reaching new audiences with Offerwall
To help developers monetize non-paying users, Xsolla introduces Offerwall, an integrated marketplace where players can earn in-game rewards by completing quests - without ever leaving the Web Shop. Offerwall is already showing strong results, driving a 5% lift in total Web Shop revenue and a 37% increase in overall transactions, proving its value in expanding a game’s paying audience.Smarter insights through extended MMP coverage
The update also brings the industry’s broadest integration coverage with leading mobile measurement partners (MMPs), including AppsFlyer, Adjust, and Singular, with Airbridge coming soon. These integrations ensure developers get full attribution transparency and actionable insights across devices and platforms.Empowering developers for the open mobile era
“With this release, we’re not just shipping features, we’re giving studios a complete D2C advantage,” said Chris Hewish, President at Xsolla. “As the U.S. market opens, developers need a way to keep more of every dollar while engaging players where they already are. Web Shop, Buy Button, and our creator and community extensions are designed to help teams seize this historic moment and scale smarter.”
With over 700 Web Shops launched globally, Xsolla’s partners have already proven the model: direct sales at scale, durable revenue streams outside app stores, and greater ownership of margins and player data. These updates empower studios of all sizes to launch, learn, and grow faster in the new era of mobile freedom.
To learn more or launch your Web Shop, visit https://webshop.xsolla.com or speak with an expert.Featured articles
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