For developers in China and Korea eyeing international expansion, localization has become one of the most powerful tools in the playbook. Chinese games are known for their rich world-building, innovative mechanics, and technical excellence, while Korean games stand out for their strong visual style, advanced esports ecosystems, and deep user understanding. By combining these strengths and tailoring games for local players, studios can move beyond borders and unlock major revenue potential. Recently Xsolla Greater China, alongside digital growth platform Moloco, hosted the China-Korea Game Exchange 2024 in Guangzhou. Aligned with our commitment to be a key partner that helps game developers around the world scale to new markets, the summit served as a focused platform for developers, publishers, and investors from both countries to connect, share market insights, and discuss concrete strategies for successful game localization. Let’s explore some of the event’s highlights, its potential impact on gaming brands and markets, and Xsolla’s future plans for continuing to foster this cross-market dialogue.

Key insights and takeaways

One of the major highlights of the China-Korea Game Exchange 2024 was the rare opportunity for direct, in-person dialogue between top Chinese and Korean industry leaders. Xsolla facilitated discussions with over 20 leading Korean developers and publishers, creating an open channel for knowledge sharing and potential partnerships. Executives from renowned companies such as Com2Us, ONEstore, and Airbridge joined the summit to explore how Chinese games can effectively localize and thrive in the Korean market. These high-profile sessions didn’t just scratch the surface—they offered concrete strategies on topics like:

• Navigating Korean user expectations and gaming culture
• Fine-tuning monetization models to align with local trends
• Building data-driven marketing campaigns for user acquisition

The event’s VIP dinner brought together 80+ handpicked attendees for focused, high-level networking and deal-making in an exclusive, trust-based setting where Xsolla created a space for the next wave of China-Korea game industry leaders to connect.

Event highlights and milestones

The 2024 China-Korea Game Exchange drew strong attention from across the industry, with participation far exceeding expectations.

• 673 total registrations and 500+ onsite attendees, demonstrating high interest in cross-border collaboration.
• 765 members joined the event’s online community, including 121 VIPs, creating a foundation for ongoing engagement.

Panels led by Korean guest speakers delivered standout insights on localization and market trends, earning overwhelmingly positive feedback from attendees.

• Speakers from top Korean companies shared hands-on experience with entering and scaling in regional markets.
• Content focused on actionable strategies, not just high-level discussion, making sessions directly valuable for developers.

Branded as “XSOLLA DAY: Game Localization Insights – China-Korea Exchange Summit”, the event kept localization at the center of every conversation, positioning it not just as a service, but as a competitive advantage. The event also received support from major regional organizations, such as the Guangzhou Game Association, Korea Game Association, and Busan Game Association, further solidifying industry credibility. Business value and impact The China-Korea Game Exchange 2024 significantly elevated Xsolla’s presence and influence across the regional gaming landscape and led to the creation of a vibrant online community of 700+ members, now serving as a hub for cross-border networking and future collaboration. By showcasing our strengths in localization and monetization, our team has become a trusted partner for developers entering the Korean market. Most importantly, the summit unlocked real business opportunities, setting the stage for new partnerships and accelerating growth for Chinese developers with Xsolla’s support.

What’s next?

The China-Korea Game Exchange 2024 marked a pivotal moment for Xsolla’s localization strategy. From bringing together 500+ in-person attendees and 700+ community members to facilitating high-level networking and spotlighting expert insights, the summit showcased the growing demand for deeper collaboration between Chinese and Korean game developers. Building on this momentum, Xsolla is further focusing on localization as a core pillar of international expansion. Our upcoming initiatives will focus on:

• Expanding market collaboration opportunities to help more developers reach new audiences across Asia and beyond;
• Hosting additional industry summits to create platforms for knowledge sharing, business matchmaking, and hands-on guidance;
• Enhancing our payment and localization solutions to streamline monetization and improve player experiences in regional markets;
• Investing in long-term community building, providing developers and partners with consistent access to insights, tools, and connections.

Stay tuned for the China–Japan Game Exchange in 2025! As we continue to connect global developers and publishers through targeted localization efforts, Xsolla remains committed to helping partners break barriers, build communities, and grow their games.