in-game purchases
Mobile
Revenue
Players motivation to monetize: Additional content
May 21, 2025•4 min
In this ongoing blog series, we’ve explored what motivates video game players to open their wallets, whether they’re in-game or browsing your web shop. We’ve uncovered powerful drivers like time savings, efficiency boosts, UX optimization, vanity, and social pressure. But there’s another, often overlooked factor that can turn gamers into loyal, enthusiastic customers: additional content.
Imagine your players excitedly anticipating new adventures, characters, or cosmetics for your game; things that aren’t necessary to win but make the experience more enjoyable. While many players might initially spend money for efficiency or competitive advantages, the draw of extra game content is a powerful motivator that keeps them engaged.
Using this additional content approach wisely can attract players, increase their involvement, and significantly boost your game’s revenue.
In games where individual identity and creativity are key to the player experience, this type of content becomes especially valuable. It significantly boosts player investment by tapping into emotional drivers.
Creating urgency through limited availability or timed offers further amplifies player interest and motivates quicker purchases. The most successful exclusive web shop offers can generate even up to 70% more revenue!
Understanding additional content
The desire for more content is a quiet force that keeps players coming back and spending more money in your game. The motivation isn’t about rushing to level up. It’s about staying connected to the game world, enjoying and consuming more of what they already love. Extra content plays a key role in this. Simply put, additional content enriches the player’s experience without being essential for progression. Typical examples include:- Extra levels or new playable characters
- Limited-time events
- Seasonal passes
- Skins and visual upgrades
- Decorative items for personal spaces
Different strategies for different games
On platforms like Steam, downloadable content (DLC) often includes new levels or characters—simple additions that don’t require major development resources but still provide fresh experiences. These work well in premium games, where players are used to paying for more of the game they enjoy. For mobile and free-to-play titles, additional content takes on a different rhythm. These games rely on constant, ongoing consumption, so content needs to be produced regularly and released as part of a live-ops strategy. That means things like recurring events, character unlocks, or limited-time cosmetics that keep the game feeling fresh and players engaged. Consider Fortnite’s evolving map. Epic Games regularly introduces new locations, seasonal events, and themed challenges. Each update revitalizes gameplay and creates urgency and excitement around limited-time experiences, compelling players to spend regularly to stay connected.
The role of vanity and identity
Additional content often overlaps with vanity-driven motivation. Skins, decorations, and other cosmetic upgrades let players personalize their experience, showcase their identity, and stand out from the crowd, without affecting gameplay. These items don’t provide a competitive advantage, but they tap into a powerful emotional drive: self-expression.
In games where individual identity and creativity are key to the player experience, this type of content becomes especially valuable. It significantly boosts player investment by tapping into emotional drivers.
Additional content in the context of a Web Shop
When you’re building a monetization strategy for a free-to-play title, or even a premium game, your web shop is the perfect channel to sell this kind of content directly to your players. By offering exclusive items available only through your web shop, you attract players directly, providing them with value they can’t easily access in-game. Here are a few examples of what you can offer:- Access to extra levels or new characters
- Seasonal passes, character shards, or summoning tickets
- Resources needed to unlock desired in-game items
- Exclusive skins or decorations
Creating urgency through limited availability or timed offers further amplifies player interest and motivates quicker purchases. The most successful exclusive web shop offers can generate even up to 70% more revenue!
A long-term monetization strategy
While additional content might not trigger immediate urgency like efficiency boosts or performance optimizations, it sustains long-term player engagement. With relatively lower development costs compared to new gameplay mechanics, additional content consistently reinforces player retention and boosts monetization. Incorporating strategic additional content within your web shop turns players into ongoing customers, eager to expand their experience and continuously connect with the games they love. If you want to maximize your game's monetization potential, check out Xsolla Web Shop. You can offer exclusive deals, seasonal cosmetic bundles, and more—boosting your player engagement and revenue beyond traditional storefronts.Featured articles
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