Introducing Xsolla LiveOps Management Suite: Improve your D2C monetization and LiveOps campaigns

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Introducing Xsolla LiveOps Management Suite: Improve your D2C monetization and LiveOps campaigns

August 13, 2025•2 min

LiveOps is a crucial component of mobile games, essential for keeping players engaged and growing their metrics. When a developer launches a direct-to-consumer channel (for example, a web shop), it faces the challenge of effectively operating LiveOps on the web to achieve better results and synchronize the experience between in-game and the web.

Why LiveOps matters

Liveops can drive engagement and revenue, but it's often hard to manage across platforms. Xsolla's solution removes that friction, is fully integrated with Xsolla’s ecosystem, and is free for all clients. With this suite of products, teams can segment players, schedule offers, set triggers based on player behavior, and track results, without writing a single line of code.

Key benefits of the Xsolla LiveOps Management Suite

Player segmentation. Leverage flexible data to segment players and deliver relevant offers and content.
Scheduled launches. Schedule campaigns and promotional activities in advance to avoid launching content during weekends or holidays, thereby reducing team overload and ensuring smoother operations. The entire schedule can be tracked and managed through a calendar view, providing clear visibility and coordination.
Dynamic trigger-action campaigns. Automate responsive campaigns based on player behavior, game events, or specific timings, guided by a sophisticated system of cooldowns and priorities to ensure offers remain relevant and engaging without overwhelming users
Campaign templates with built-in recommendations. Access ready-to-use campaign templates based on top-performing web shop scenarios. Xsolla LiveOps Management Suite also serves as an intelligent assistant, surfacing relevant templates based on your data (e.g., "churn alert launch reactivation bundle"), and enables you to customize or create your logic from scratch.
Actionable campaign analytics. Track performance at the campaign and item levels to fine-tune strategies and optimize revenue.
Native ecosystem integration. Xsolla LiveOps Management Suite is complimentary and available for every Xsolla client. It expands these solutions by adding campaign automation, data segmentation, and LiveOps syncing.

Built for speed and scale

With this new tool, LiveOps becomes faster, more flexible, and more data-driven. As Chris Hewish, President at Xsolla, puts it: “Game developers need to act fast, test ideas, and personalize at scale, but traditional tools are too technical or rigid. We're removing those barriers.” Currently in beta, the Xsolla LiveOps Management Suite is being tested by select studios and will be on display at gamescom 2025. It’s part of Xsolla’s ongoing effort to provide developers with low-code and no-code tools that simplify growth and unlock new revenue potential. To learn more about the Xsolla LiveOps Management Suite or to join the early access program, visit our website.