Sponsorship
Xsolla and Stevenage FC extend groundbreaking partnership through 2028
October 10, 2025•3 min
Xsolla is extending its partnership with Stevenage Football Club (FC) through the 2027 - 28 season, making it the most significant shirt deal in the club’s history. What started in 2024 as a bold crossover between football and gaming is now entering its next phase - bigger, deeper, and more dynamic than ever.
With Xsolla staying on as official club sponsor, shirt sponsor, and gaming partner for both the men’s and women’s teams, this partnership is about more than logo and kits. It’s about unlocking new ways for fans to connect, compete, and celebrate community across both worlds.
This is Not a Friendly - It’s a Campaign
Stevenage FC isn’t just a club, it’s a challenger brand with momentum. Rising in EFL League One and known for its creativity off the pitch, the club is attracting global attention. It’s not just football fans taking note either - it’s gamers, creators, and digital natives. Xsolla saw that spark early. As a global leader in video game commerce, Xsolla helps developers and publishers of all sizes build, monetize, and scale through tools like Web Shops, in-game payments, and alternative checkout systems. Now, those same tools are fueling innovation in sport - proving that gaming and football are more alike than they seem. This partnership is a crossover event - and every season adds new quests, new touchpoints, and new ways to engage.
All Access: What Fans Can Expect
Xsolla’s name will continue to be featured across:- Official home and away kits
- Replica kits worn by fans worldwide
- LED pitch-side boards and in-stadium screens
- Digital matchday programs
- YouTube content and social media campaigns
- Officially licensed video games featuring the club
No Microtransactions - Just Macro Vision
“Xsolla came on board for the 2024–25 season, quickly recognising the global potential of our club and our distinctive crossover appeal to football fans and gamers. Their decision to extend the partnership is a huge endorsement of what we’re building here,” said Stevenage FC director Stuart Dinsey. “Stevenage FC shares in our mission and passion for creating connections, fostering innovation, building a loyal community and bringing opportunities together to help everyone to enjoy the game,” said Xsolla’s Chief Marketing and Growth Officer, Berkley Egenes. “This partnership with the club goes far beyond a logo - it’s about connecting video games, sport and culture together in new and exciting ways. We are honored and proud to continue on this journey together to share the love for games on and off the pitch.”
Next Chapter Unlocked
From esports to extra time, this partnership is about making every match - and every moment - mean more. With Xsolla and Stevenage FC locked in through 2028, the stage is set for continued innovation across sport, gaming, and global fan culture. This isn’t just a sponsorship, it’s synergy. For more information about the sponsorship, visit: https://www.stevenagefc.com/news/2025/october/10/xsolla-extends-sponsorship-of-stevenage-fc-to-2028
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