In-game purchases
Promotions
Mobile
How Xsolla LiveOps helps you run smarter campaigns
June 25, 2026•2 min
LiveOps is a crucial component of mobile games, essential for keeping players engaged and growing their metrics. When a developer launches a direct-to-consumer channel (for example, a web shop), it faces the challenge of effectively operating LiveOps on the web to achieve better results and synchronize the experience between in-game and the web.
Why LiveOps matters
LiveOps can drive engagement and revenue, but it's often hard to manage across platforms. Our solution removes that friction, is fully integrated with Xsolla’s ecosystem, and is free for all partners. With this suite of products, teams can segment players, schedule offers, and track results, without writing a single line of code.
Canvas: Your LiveOps command center
At the heart of Xsolla LiveOps is Canvas, an intuitive visual interface built on a node-based architecture. Every virtual item, campaign, and LiveOps mechanic is represented as a node that is schedulable, personalized, connectable, and analyzed. Canvas brings everything into one intelligent workspace, eliminating the need to jump between tools — and any changes made in Canvas are automatically reflected in your web shop, and vice versa.
Think of Canvas as your LiveOps command center. Instead of navigating between disconnected systems, your team gets a single, unified view of every campaign, offer, and player segment, all in one place. Whether you're planning a seasonal event, reactivating churned players, or testing a new bundle, Canvas gives you the visibility and control to execute confidently.
What you can do with Canvas
- Player segmentation. Leverage flexible data to segment players and deliver relevant offers and content.
- Scheduled launches. Schedule campaigns and promotional activities in advance to avoid launching content during weekends or holidays, thereby reducing team overload and ensuring smoother operations. The entire schedule can be tracked and managed through a calendar view, providing clear visibility and coordination.
- Actionable campaign analytics. Track performance at the campaign and item levels to fine-tune strategies and optimize revenue.
- Native ecosystem integration. Xsolla LiveOps is complimentary and available for every Xsolla partner. It expands these solutions by adding campaign automation, data segmentation, and LiveOps syncing.
Featured articles
Contact us
Talk to an expert
Ready to maximize revenue opportunities? Reach out to our experts and learn how to start earning more and spending less.