With the increasingly fragmented ecosystem of third-party publishing and sales channels, game developers seek new and better ways to connect with players. Launchers make this possible by delivering complete customer data ownership, supporting cross-platform logins, allowing for integrated payments and purchases, and much more. An important component of any launcher is a CDN — content delivery network — a group of geographically distributed and interconnected servers. They provide cached internet content from a network location closest to a user to speed up delivery and facilitate updates/downloads delivery, to numerous servers spread out around the globe — a process that is specifically important to game developers. Today, a joint partnership between Gcore and Xsolla makes it possible for game developers and publishers worldwide to deliver game content seamlessly via Xsolla Launcher powered by Gcore CDN.

About Gcore CDN

Gcore is an international leader in public cloud and edge computing, content delivery, hosting, security, and AI solutions. They manage a global infrastructure designed to provide enterprise-level businesses with first-class edge and cloud-based services. Gcore CDN was initially designed for the video game industry. Today, it is a next-gen content delivery network that makes apps fast and responsive for a global audience. CDN expands the geographical presence of your games and speeds up downloads for your players. It is one of the most reliable and robust solutions on the market. Gcore CDN meets your players’ expectations by delivering long-awaited game downloadable content and hot fixes with the shortest waiting time, expanding your game to new markets without the need to own on-premise infrastructure or grow operations, and allowing you to focus on game development while Gcore handles infrastructure challenges.

About Xsolla Launcher

Xsolla is an international video game commerce company with a robust and powerful set of tools and services designed specifically for the games industry. Headquartered and incorporated in Los Angeles, California with offices in Berlin, Seoul, Kuala Lumpur, and other cities around the world, Xsolla helps solve the inherent complexities of global distribution, marketing, and monetization so their partners can grow audience, engagement, and revenue. Xsolla Launcher is a client app that helps you create a custom-branded home for their games and quickly deliver content while allowing developers to directly interact with players, and sell game keys, virtual items, currency, and more. Launcher Features

• Binary patching. Deliver your game via P2P/CDN for faster downloads with binary patching. Players only download changes, saving time and bandwidth.
• Built-In Pay Station And Login. Provide players with the most relevant authentication and payment methods.
• Standalone or via platform. Distribute your game however you want with your Launcher: standalone, via Steam, EGS, and the Microsoft Store.
• Enhanced analytics. Analyze data from your user's activity, region, purchases, hardware configuration, and so much more.

Launcher Benefits

• Be as unique as your game. The look and feel of your launcher are fully customizable, so players feel comfortable with your familiar brand.
• Be cross-platform. Meet players where they are — on their favorite platforms.
• Increase revenue. With over 700 payment methods accepted, you’ll have greater access than ever before.

What the Gcore/Xsolla Partnership Means for You

The Gcore/Xsolla partnership brings a wealth of opportunity to developers looking to maximize their game’s potential, connect with players globally, reduce their spend on platform commissions, and focus on creating a smooth and seamless game experience for their players. Thousands of game developers have enjoyed Xsolla’s 18 years of game industry expertise and game-focused solutions to successfully fund, market, launch, and monetize their titles. This joint venture will help boost revenue and gamer loyalty. Gamers worldwide can rely on Gcore’s expertise in public cloud and game content delivery solutions. Thanks to more than 180+ points of presence worldwide, players will get a reduced time to begin playing wherever they are. Even during massive releases, 110+ TBps of global network capacity and outstanding connectivity prevent network congestion and service disruptions. Specific caching settings and large file delivery optimization ensure the smooth delivery of heavy assets for geographically distributed audiences. How can you benefit from Xsolla and Gcore’s strategic joint effort? You can open up a new, faster, more reliable distribution channel, rely on seamless delivery via P2P/CDN for faster downloads with binary patching, expand the geographical presence of your games, create a customized gaming hub using Figma to engage your audience with news, videos, blog posts, and more content, and avoid up to 30% commission when using Launcher standalone version. If you’re ready to give your players the speed they need, contact an expert Xsolla representative to discuss the details or create an account to integrate Xsolla Launcher with Gcore CDN today.