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Level Up Your Checkout With Crypto.com Pay

August 8, 2023
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The Future of Payments is Today

Game development has always been inexorably tied to the payment industry. Game companies stand a better chance of thriving with a solid monetization strategy and a seamless way to convert players into payers. As technology evolves, so do payment methods. Today, blockchain and crypto payment methods are becoming increasingly popular. These offer several advantages over traditional payment methods, such as security, speed, and borderless transactions. Game developers who want to stay ahead of the curve and cater to a younger, tech-savvy audience should consider offering blockchain and crypto payment methods.

Common Checkout Pains‍

There are several significant issues that all merchants, including game developers and publishers, face in the payment industry:
  • Lengthy adoption of newly created fintech instruments such as cryptocurrency
  • Decentralized nature of cryptocurrencies leads to complex financial reporting
  • Lack of regulations on tax implications creates compliance challenges for cryptocurrency transactions

Introducing Crypto.com Pay

In August 2023, Xsolla and global cryptocurrency platform Crypto.com announced a partnership connecting Crypto.com Pay with Xsolla’s flagship product Pay Station to streamline gaming transactions, extend market reach, and enhance user experiences. Xsolla's Pay Station, which facilitates in-game purchases across 200+ regions and countries using a variety of compliant payment providers, is now enhanced with the integration of Crypto.com Pay. This development expands the reach of developers and publishers, promoting engagement with a more diverse player base and allowing you to tap into new, dynamic markets and revenue streams. This transformative integration represents a significant advancement in the gaming industry and creates new possibilities for you and your players by allowing you to offer players more diverse and preferred transaction options in digital and metaverse environments. Founded in 2016, Crypto.com is trusted by more than 80 million customers worldwide and is the industry leader in regulatory compliance, security and privacy. Their vision is simple — Cryptocurrency in Every Wallet™. Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. “There is significant potential in the convergence of gaming and Web3,” said Eric Anziani, President and Chief Operating Officer of Crypto.com. “By partnering with a global gaming leader like Xsolla and leveraging our respective assets and expertise, we are helping make that potential a reality - giving developers, publishers, and players a seamless way to engage and create value in the crypto economy.”

Why Your Game Should Embrace the Blockchain

Integrating Crypto.com Pay into your game’s checkout experience allows developers to tap into the preferred payment method of blockchain gamers and comes with several benefits:
  • Broader reach. Expands a game’s reach to 80 million crypto users that prefer cryptocurrency transactions.
  • Streamlined payment process. Integrating Crypto.com Pay at checkout makes it easier for blockchain fans to pay for their purchases. By offering a quick and easy crypto payment option, you can ensure that more customers reach the end of the payment process without giving up in the middle.
  • Increased conversions. Offering a variety of payment methods can increase conversions by up to 30% and reduce payment drop-offs by up to 50%. That is because customers are more likely to complete a purchase if they can pay with the method of their choice. Crypto.com is the leading cryptocurrency platform and preferred payment choice by blockchain fans.
  • Stronger brand loyalty. Customers who have a positive experience with a merchant's checkout process are more likely to return to that merchant. Players appreciate brands that offer convenient and secure payment options. By offering Crypto.com Pay, you can show players respect and support their choice of paying with cryptocurrency and that you value their convenience and security.
Here are some tips for increasing purchases with Crypto.com Pay:
  • Promote Crypto.com Pay at checkout. Make sure that you enable Crypto.com Pay on Pay Station checkout page and promote it through your marketing channels.
  • Offer incentives for using Crypto.com Pay. Offer customers limited-time discounts or rewards for using Crypto.com Pay to encourage them to use this new payment option at checkout.

Ready to Tap Into the Crypto Wave?

Create your account to integrate Crypto.com Pay into your game’s checkout, or to explore Xsolla’s broad range of commerce solutions and monetization tools today. If you want to learn how Xsolla can help reduce your workload and provide a simple solution that allows you to publish your game across multiple platforms, contact an expert from our team.
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