Mobile
Revenue
User engagement
Expanding game reach globally
November 7, 2025•9 min
In today’s gaming economy, access defines success. The best games are no longer limited by creativity or code, but by connection: how easily a player can buy, play, and stay engaged. Payments sit at the center of that connection, quietly shaping player trust and studio growth.
During the holiday rush, players expect fast, secure, and familiar ways to pay. Offering local payment methods, enhanced checkout security, and engaging loyalty tools helps developers maximize conversions, build trust, and keep players coming back.
That’s why this season, Xsolla expanded access across 11 new markets worldwide, adding a diverse network of local and mobile-first payment methods to its global ecosystem. These updates unlock millions of new potential players and make every transaction more seamless, secure, and familiar, no matter where in the world a player logs in.
Together, these launches strengthen Xsolla’s vision of providing all the payments for every game, and our promise to help developers grow revenue, reduce friction, and deliver a smoother experience for their players.
Xsolla’s infrastructure adapts, ensuring compliance, uptime, and player satisfaction everywhere.
New payment methods: offering players their preferred ways to pay when buying holiday gifts
Behind every successful game is a payment experience that feels effortless. But that ease often depends on local familiarity; the ability for players to pay for holiday gifts in ways they already know and trust. Xsolla’s latest expansion introduces new methods across Latin America, Europe, Africa, and Asia, reflecting the company’s long-term investment in regional expertise. From mobile money in Africa to QR-based payments in Asia and digital wallets in Latin America, these additions bring localized convenience to every corner of the industry. In Uruguay, players can now use Mercado Pago, the country’s leading digital wallet, trusted by nearly 70 million active users across seven nations. This single integration gives developers instant access to one of Latin America’s most popular payment ecosystems, one that processes more than three-quarters of all wallet payments for online shopping in the region. For developers, that means faster conversions and higher retention in a fast-digitizing market. Across Africa, Xsolla is introducing 6 new payment options: Airtel Mobile Money in Tanzania and Madagascar, MTN Mobile Money in Cameroon, Congo-Brazzaville, and Zambia, Paga and Bank transfers in Nigeria, MVola in Madagascar, and Spenn in Rwanda and Zambia. Together, these services reach tens of millions of users who rely on mobile money every day. In countries where banking infrastructure is still developing, mobile money provides an inclusive financial bridge that’s already powering billions in digital transactions each year. In East Asia, Xsolla adds Paidy, Japan’s trusted Buy Now Pay Later platform, and JKOPay, Taiwan’s largest e-payment brand. Both reflect a generational shift toward flexible, mobile-first payments. Paidy’s six million users rely on it for cardless installments, while JKOPay’s 6.5 million users and 300,000+ merchant network make it one of the most embedded wallets in Taiwanese daily life. And across Europe, gamers in Portugal now gain access to MB Way, payment systems deeply integrated with national banking networks, ensuring local compliance, fast settlement, and player confidence. Each addition represents more than a payment option. It’s a door opening to a new audience this holiday season, when engagement peaks and players are ready to spend, backed by the same security, reliability, and scalability that developers expect from Xsolla.Xsolla-powered payments: driving stronger player loyalty during peak seasons
The modern gaming landscape is global by default, but payments often lag. A studio may launch in 100 countries, yet still find 30% of potential players unable to complete a transaction. According to industry data, localized payment methods can increase holiday conversion rates by up to 60% in emerging markets. In some regions, mobile wallets and carrier billing now account for over half of digital purchases. Players who can pay how they want are not just more likely to buy once; they’re more likely to return. Local familiarity builds trust, trust builds retention, and retention drives lifetime value. By supporting each region’s preferred payment ecosystems, Xsolla-powered payments ensure that your game is accessible to every player. Whether that’s through a QR code in Taiwan or a mobile money in Nigeria, the result is the same: a frictionless experience that feels native.Network Tokens: essential during high-traffic periods, to ensure expired or renewed card data doesn’t block purchases
As payments evolve, so do the challenges behind them. During the holiday rush, when player activity and transactions reach their peak, fraud risk, compliance obligations, and transaction failures can silently erode a studio’s bottom line. Each declined transaction represents not just lost revenue, but a broken moment in the player journey. To meet that challenge, Xsolla backed its expanded payments network with industry-leading infrastructure. The introduction of Network Tokens for credit card transactions adds a new layer of protection and reliability. These tokens replace raw card data with secure, continuously updated identifiers, reducing fraud exposure while improving approval rates. This smarter layer of security keeps payments seamless throughout the holidays. Network tokenization ensures that players’ stored credentials remain valid even after card updates or expirations, reducing failed payments and churn. For developers, it means fewer support tickets and more stable recurring revenue. Security and simplicity are inseparable. Each of Xsolla’s new payment integrations is fully managed, from tax compliance and currency conversion to local regulatory alignment, freeing developers from the operational burden of maintaining dozens of independent partnerships. By acting as the Merchant of Record, Xsolla handles the complex backend of global transactions so developers can focus on creating, not reconciling.The human side of payments: Meeting players where they are
Players don’t typically think about payment systems; they think about the games they love. During the holiday season, when excitement and activity surge, the best payment experience is one that disappears into the background and is fast, familiar, and reliable. In Africa, a player using MTN Mobile Money doesn’t need a credit card. In Portugal, a gamer can complete a purchase in seconds using MB Way’s app. In Taiwan, a commuter can top up their in-game wallet on the same platform they use for public transit through JKOPay. This is what accessibility looks like in practice: not just availability, but empathy. Behind every new payment option is a story of cultural understanding and local trust. In emerging markets, that trust often determines whether a game becomes a part of daily life or remains out of reach. Developers who embrace localization see results. In regions like Latin America and Africa, games that offer local payment options can see transaction volume grow by double digits within months of launch. More importantly, they build a player base that feels seen and supported, not just marketed to.From global reach to global loyalty
Expanding access doesn’t end with checkout. During the holiday season when engagement and gifting reach their peak, payments become part of a larger ecosystem of engagement and connection powered through Xsolla’s loyalty tools:- Xsolla Pay Loyalty Program
Developers can now use Xsolla-powered checkout paired with a built-in loyalty program feature that rewards players for every transaction done in Xsolla Pay. No development work is needed to implement.
- Xsolla Gold (virtual currency)
Enables game developers to more effectively monetize their players by allowing them to purchase Xsolla Gold virtual currency in USD, which automatically converts to local currency.
- Xsolla Gold Gift Card
Offering a physical gift card available through popular retail and digital brands (Walmart, Target, Best Buy, and more) expands branding across gamers who prefer physical cards found at retail. Xsolla's strong partnerships with leading US retail brands help you broaden distribution beyond online presence.
The business impact: reach more, earn more, risk less
For developers, the equation is simple. More local payment options equal more paying players. During the holiday season, when spending surges and players around the world are eager to gift, upgrade, and explore new titles, this flexibility matters even more. By adding just one of Xsolla's regional payment methods, a game can unlock thousands of potential new customers. For example, in Africa, mobile wallet usage has surpassed 60% of adults in some markets. In Japan, Buy Now Pay Later adoption is growing by more than 20 % year over year. Every region tells the same story: flexibility fuels growth. With Xsolla’s network now spanning over 1,000 global payment methods, studios can scale their business without rebuilding infrastructure or renegotiating contracts. Each integration is pre-vetted, secure, and optimized for conversion, ensuring that developers of all sizes, from indie teams to AAA publishers, can compete on a global stage. This holiday season and beyond, Xsolla delivers a payments ecosystem that grows with your audience. Whether launching in a single region or scaling across continents,Xsolla’s infrastructure adapts, ensuring compliance, uptime, and player satisfaction everywhere.
A quiet revolution in game commerce
The expansion of Xsolla Payments isn’t about headlines. This holiday season every new method added represents thousands of players who can now join a community they were once excluded from. Every network token means a safer transaction. Every loyalty feature deepens the bond between developers and their players. For game studios, this is an opportunity to move beyond borders during the most active time of the year. For players, it’s a reminder that great games really are for all the people, everywhere. Xsolla’s mission has always been to empower creators behind the scenes. We aim to be the invisible infrastructure that makes play possible. With this latest expansion, that foundation grows stronger, broader, and more inclusive than ever.Conclusion: the future of payments is personal
Global expansion isn’t just a business objective; it’s a responsibility. This holiday season, as millions of players log in to connect, compete, and celebrate, every one of them deserves a way to play and pay safely, easily, and confidently. By expanding into new payment methods and regions, Xsolla continues to make that vision real. For developers, it’s a chance to reach untapped audiences and simplify global operations. For players, it’s a smoother, more personal connection to the worlds they love. Payments might happen in the background, but their impact is front and center. And with this expansion, Xsolla ensures that wherever a player is, from Tokyo to Lagos to Lisbon, the path to play is wide open. Ready to take your game worldwide? Schedule a call with one of our experts and learn how Xsolla’s growing global Payments ecosystem helps game developers reach players everywhere.Featured articles
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