Elevate your game with Xsolla Payments
August 15, 2024•4 min
As a game developer, it's important to constantly enhance your game to stay ahead of your competitors and give your players the best gaming experience possible. One way to do this is to streamline your payment system, provide players with a smooth transaction experience, and cater to their preferred payment needs. Our previous blog explored alternative payment method options for your web shop, diving deep into the options available beyond traditional credit and debit cards. This shift is particularly evident in Latin America, Pacific Asia, and even parts of Europe.
In this blog, we're building on providing top-notch information and resources on how to enhance your players' experience and drive revenue with Xsolla Payments. With our expert help, game developers of any size can feel empowered to create an exceptional player purchasing experience that drives revenue and retention.
After Hero Wars' mobile success, Nexters aimed to expand to the web, increasing revenue and reaching a wider audience. By partnering with Xsolla, Nexters leveraged our extensive payment network to expand Hero Wars' reach into new markets like Japan, South Korea, and Taiwan, supported by Xsolla's local payment options and tax management.
Imperia Online
Facing the challenge of attracting a global audience and ensuring secure transactions, Imperia Online partnered with Xsolla over a decade ago. Through in-depth player preference analysis, Xsolla implemented a multi-pronged solution that expanded payment methods beyond traditional options, localized checkout experiences, and bolstered security. This strategic collaboration resulted in a global success story, providing Imperia Online's suite of three web browser games (available in 30 languages and over 150 countries) with a seamless payment infrastructure and access to preferred local payment methods.
The high cost of cart abandonment
Cart abandonment is one of the many pain points faced by developers that Xsolla Payments aims to address. According to a study by Baymard, the average cart abandonment rate for online stores is a staggering 68.8%. This means close to 70% of players who begin the process of adding items to their cart don't complete the purchase. What causes players to give up? According to 55% of merchants, a primary reason is a lack of preferred payment options. This significant loss of potential revenue highlights the urgent need for game developers to offer diverse payment options to cater to their global audience. The solution? Xsolla Payments As a direct response to this need, Xsolla Payments offers industry-leading payment method coverage. With over 700+ payment methods spanning 200+ regions, Xsolla Payments can help reduce your game's cart abandonment rate, improving your overall revenue. In addition to giving players more payment method options, Xsolla gives game developers control over crafting the perfect checkout experience. Customizable and easy to use, Xsolla lets you maintain brand consistency with your checkout through Hosted, Components, and Headless checkout integrations. With our robust Xsolla Anti-Fraud solution, you can protect your business and players from fraudulent activities, ensuring a secure and seamless payment experience for everyone. The power of improved player retention Not only does Xsolla Payments optimize the checkout process and minimize friction, but it also increases conversions and fosters long-term player relationships. One of the most expensive aspects for any business is acquisition costs. Acquiring new customers is significantly more expensive than retaining existing ones. Developers can end up spending anywhere from 5 to 25 times more trying to bring in new players than retaining existing ones. Not only that, but research by Frederick Reichheld of Bain & Company shows that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Xsolla Payments in action Our partners have seen firsthand how Xsolla's payment solutions can drive growth and enhance player satisfaction. To illustrate the impact of our products, let's examine some success stories from our partners. Hero Wars by Nexters
After Hero Wars' mobile success, Nexters aimed to expand to the web, increasing revenue and reaching a wider audience. By partnering with Xsolla, Nexters leveraged our extensive payment network to expand Hero Wars' reach into new markets like Japan, South Korea, and Taiwan, supported by Xsolla's local payment options and tax management.
Imperia Online
Facing the challenge of attracting a global audience and ensuring secure transactions, Imperia Online partnered with Xsolla over a decade ago. Through in-depth player preference analysis, Xsolla implemented a multi-pronged solution that expanded payment methods beyond traditional options, localized checkout experiences, and bolstered security. This strategic collaboration resulted in a global success story, providing Imperia Online's suite of three web browser games (available in 30 languages and over 150 countries) with a seamless payment infrastructure and access to preferred local payment methods.
Elevate your checkout with Xsolla
In today's competitive gaming landscape, providing an exceptional player experience is the difference between meeting your revenue goals and not. Xsolla Payments is a seamless and efficient payment process that offers a diverse range of payment options. With our optimized checkout experience, we prioritize security and significantly boost player satisfaction and revenue. Let Xsolla be your partner in achieving these goals. Our industry-leading payment coverage, customizable checkout solutions, and robust anti-fraud protection empower game developers to thrive in the global market. As demonstrated by our partners Nexters, Imperia Online, and Wemade Connect, Xsolla's solutions deliver tangible results. Are you ready to transform your game's payment process? Contact our experts today or sign up for an Xsolla Publisher account to learn how Xsolla can help you achieve your goals.
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