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Building the perfect checkout experience for game developers: A deep dive into integration options
July 3, 2024•6 min
While gamers often celebrate excellent gameplay, memorable characters, or captivating stories in games, you don’t usually hear them praise well-designed checkout experiences. Typically, player reactions to in-game checkout flows range from hostile to indifferent—so why is it important to take the extra time to refine your player shopping experience?
The checkout in your game could be the difference between a player repeatedly investing in your worlds, characters, and items or avoiding them altogether. In this guide to optimizing game checkouts, we’ll discover why nuanced payment integrations are becoming increasingly important. We will also discuss three excellent checkout integration options to take your payment experience to the next level.
Hosted Checkout
Carefully developed by Xsolla experts, the Hosted Checkout is the fastest, most accessible checkout to implement in your game for instant monetization. With Xsolla’s hosted checkout, you’ll have access to the following features:
Components Checkout
The Components checkout integration includes all of the perks of Hosted Checkouts plus a few additional key benefits.
Headless Checkout
Headless Checkout is an advanced payment integration that allows the creation of fully branded, fully customized purchase flows, elevating your game’s shopping experience with security, style, and simplicity.
With a Headless Checkout, you’ll unlock all the features of the Hosted and Component Checkouts—world-class compliance, safety, and seamless interfacing—as well as the following premium features.
Why checkout experience in games matters
In-game checkouts can suffer countless pitfalls that cause players to abandon their carts and, in some cases, the entire game. If buying items in-game is overwhelmingly complicated or takes too long, the chances of your audience enduring the process are low. Similarly, gamers might hesitate to trust a checkout that removes them from the game and thrusts them into an unfamiliar website or app to complete the purchase.Checkout challenges faced by game developers
Player acquisition, player experience, and player retention are three of the most important considerations for any game developer, and the checkout experience can present challenges in each of these fields. If your game suffers from bottlenecks in the first-time user flow, particularly in the in-game purchase process, you may see increased drop-off that reduces your revenue and player acquisition. Likewise, if your checkout isn’t well-integrated with the world and design of your game, players may become irritated by disruptions to their immersion. You may have difficulty retaining even your most loyal players if your in-game checkout causes too much friction.How to build an optimal checkout experience
With the proper tools, developers can overcome checkout challenges and design a seamless experience that fits their game's theme and players' preferences. An ideal checkout experience accomplishes as many of the following objectives as possible for your gamers:- Enhance engagement. Tailor your payment journey to keep the user engaged. By adding thematic elements or controlling which components are mandatory in your checkout, you can keep players in your flow and secure more completed purchases.
- Amplify your brand. Perfect your UI elements to incorporate your game’s aesthetic, characters, and world. If your checkout feels like a fluid part of the game rather than an unwelcome interruption from it, your players are less likely to respond negatively to it.
- Ensure security and safety. Take measures to bolster your checkout security and communicate your commitment to your customers' financial safety. A player who feels a checkout has flawed security or lacks legitimacy will be unlikely to make purchases within your game.
Exploring Xsolla’s checkout integration options
The following sections will explore the unique benefits and optimal scenarios for Hosted, Components, and Headless Checkout integrations of Xsolla’s Pay Station solution.
Hosted Checkout
Carefully developed by Xsolla experts, the Hosted Checkout is the fastest, most accessible checkout to implement in your game for instant monetization. With Xsolla’s hosted checkout, you’ll have access to the following features:
- Ready-to-use UI. With Pay Station’s Hosted Checkout, you can immediately implement monetization in your game without having to create a custom user interface and payment flow. Pay Station’s professional, clean UI will make an immediate impression on your players and assure them of your game’s legitimacy and quality.
- Customization. Even though Xsolla develops and hosts this checkout integration, you can still fully customize your game’s payment experience with interchangeable fonts, themes, and receipt email formats. At Xsolla, we want to make sure our solutions elevate our partners’ visions and honor the unique core experience your game offers.
- 700+ supported payment methods. Pay Station lets you connect with audiences worldwide, no matter where they live or what payment methods they prefer to use. With over 130+ supported currencies and a fully PCI DSS-compliant payment interface, you can make your game accessible to all with an Xsolla-powered checkout.
Components Checkout
The Components checkout integration includes all of the perks of Hosted Checkouts plus a few additional key benefits.
- Embedded interface. Components Checkout allows the developer to seamlessly integrate purchases into the game interface to keep players immersed in your game through the checkout flow.
- Direct communication with customers. Each of Xsolla’s integration types allows for enhanced contact with your players and provides a customizable 24/7 support widget for players to seek help with any purchase problems.
Headless Checkout
Headless Checkout is an advanced payment integration that allows the creation of fully branded, fully customized purchase flows, elevating your game’s shopping experience with security, style, and simplicity.
With a Headless Checkout, you’ll unlock all the features of the Hosted and Component Checkouts—world-class compliance, safety, and seamless interfacing—as well as the following premium features.
- Optimized strategy and revenue with built-in A/B testing. Run your own A/B testing in-checkout to determine which payment experience resonates with your audience, leading to boosted conversions and revenue.
- Ultimate customization. Take complete control over the look and feel of your checkout to align the experience with your brand identity. Customize your themes, fonts, and UX to create an engaging, thematic payment journey.
- Comprehensive layout modification. Choose and arrange the components of your checkout with complete control for an experience unique to your game.
Level up your game’s checkout experience with Xsolla
With Xsolla’s three different Pay Station integration types, you have the power to strengthen your game’s marketplace against the common challenges faced by developers who struggle with player conversion and retention. To enhance your player experience while amplifying your brand, upgrade your checkout with a Hosted, Components, or Headless Checkout. For instant monetization with ready-to-use UI, consider a Hosted Checkout. Check out the Components integration for the same smooth experience embedded directly in your game’s interface. For the ultimate in customization and A/B testing tools included, talk to an Xsolla expert about Headless Checkout integration. When you’re ready to optimize your player’s checkout experience and boost your revenue and overall player experience, create a publisher account with Xsolla to get started.
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