What is Web Shop with integrated liveops?

• Featured offers. Attracts users' attention to unique and profitable offers in the web shop.
• Time- and quantity-limited campaigns. Entices users to hurry and purchase from a limited quantity of promotional items available for only a short time.

• Discount promotions. A deduction of the total cost of the items - more value for less cost.

• Bonus promotions. Rewards users with a bonus for purchasing promotional items.
• First-time purchase offers. This exclusive offer, available only to players who have yet to buy anything, gives the new user extra value for their first purchase of an item or promotion.
• Coupons. Creates coupon promotions with codes granting free items - no purchase required!
• Promo codes. Grants additional incentives for selected items in your store — virtual items, virtual currency, a bundle, etc.)
• Personalized offers. Targets goods and promotions based on user characteristics.
• Loyalty program. Rewards players for their purchases with a unique store credit or currency they can use to redeem promotional web shop items.
• Rewards System. A cumulative rewards system that incentivizes players to engage more deeply with mobile games by offering value points for every purchase made in the web shop.
• A/B testing. A method used to compare statistics from two versions of a web page or a feature within an online shop. A/B testing helps determine which performs better based on metrics such as conversion rate, user engagement, or sales.
• Referral program - A rewards system encouraging users to share the web shop with other players. When a referred friend makes a purchase, the recipient and the sharing user receive rewards.
• Clan-based rewards - An extension of the reward system designed for games with clan systems and more advanced mechanics. If any member of the clan makes a purchase, the entire clan is rewarded with value points.

• If your primary goal is to drive long-term revenue, Xsolla Web Shop can help you achieve this by encouraging more frequent in-app purchases and increasing your players' overall lifetime value through consistent engagement and new content offerings.
• If your game’s monetization involves multiple layers, such as in-game purchases, virtual goods, and seasonal offers, Xsolla's Web Shop can streamline these processes. It provides a dedicated platform to manage and promote all these elements effectively.
• If you have a dedicated liveops team with the time and skills to manage and maintain a web shop, Xsolla’s solution can significantly enhance their efforts. It provides the tools needed to implement and monitor dynamic changes seamlessly.
• When you need a deeper understanding of the gaming and ecommerce ecosystem. When you’re ready, choosing a team with direct game industry experience offers you unique advantages like first-hand knowledge of player behavior, game lifecycle management, and industry trends.

• Make your Web Shop a continuation of in-game LiveOps by synchronizing all seasonal events, promotional activities, and sales. Always try to use the Web Shop to empower your in-game activities by adding a new layer of experience to enhance engagement.
• Never stop talking about your web shop. Make sure your in-game communications repeat and reinforce shopping on the web. Conversely, see to it that all direct-to-player communications in the web shop mirror and complement the messages they see in the game.
• Using cumulative reward chains. Reinforce your user’s new habit of playing the game and buying online. When players complete steps in a reward chain, they accumulate points (or virtual currency) to spend on exclusive gifts that enhance gameplay. Doing so can increase ARPPU by more than 7%.
• Your liveops team should manage both in-game and on the web. This approach removes competition and leverages your in-game liveops.

• Get incremental revenue. Gain incremental revenue through savings of up to 25% on fees and more effective monetization. If you build your web shop’s liveops correctly, players will be motivated to spend more and make purchases more frequently. This impacts ARPPU and LTV. When combined with savings on commissions, you can enjoy a >10% revenue boost.
• Leverage seasonal events and time-limited offers to trigger players’ FOMO (fear of missing out) response and make purchases more quickly.
• Reduce cost, time, and resources. With Xsolla’s platform, you can effortlessly bring your events to life for players, streamlining the process and reducing costs and time.
• Leverage Xsolla’s expertise and proven success. Since 2020, Xsolla has developed more than 250 webshops globally. Xsolla’s Growth team of game monetization experts focuses on improvement strategies to help quintuple partners' web shop revenue.

In conclusion