Influencer marketing
User engagement
Promotions
Turn community into revenue by activating Creator Storefronts
February 4, 2026•4 min
From indie to AAA games, visibility and player loyalty are among the most vital qualities for success. However, with a saturated video game market and thousands of games released every day, earning them is harder than ever. Even though there’s a growing trend toward building direct, lasting relationships with players through web shops – with adoption rising from 12% to 44% among top-grossing mobile games, helping studios reclaim margin and customer data – developers still face one major challenge: driving consistent, high-quality traffic to those stores.
Additionally, with over 200 million active gaming creators producing content daily, audiences are fragmented. It’s also harder to reach target players, which means traditional marketing struggles to break through. From converting visibility into sales to building lasting relationships with players, creator-driven campaigns are uniquely positioned to address the major obstacles developers face in game promotion.
Let’s take a closer look at how solutions like Xsolla Partner Network have emerged with features that can offer you a direct, authentic, and performance-driven path to scaling your game’s growth.
Tap into creator campaigns with Creator Storefronts
As part of Xsolla Partner Network, Creator Storefronts are personalized pages where influencers can feature your game and sell in-game items, currency packs, or bundles directly to their audiences. Each storefront is a branded extension of your game that enables creators to promote your game offers through their own storefronts, driving qualified traffic, tracked sales, and revenue growth. When a creator streams about your game, their storefront updates in real time to promote your offers. There’s no manual setup or coordination required. You only pay when a creator drives a sale, making it a simple, low-risk way to grow your revenue through authentic creator partnerships. How do they work? Creator Storefronts connect your SKU to Xsolla Partner Network, integrating your offers directly into your project within Publisher Account as well as a creator’s unique page. Each storefront comes with built-in tools to make management effortless. Getting started Open your project in Publisher Account, go to User acquisition, Creator marketing, Campaigns, and click Create campaign. On the Campaign settings step, specify the Shop experience section:- Select Creator Storefront as the shop type.
- In the Campaign URL ID field, enter the campaign identifier (for example, your game name with hyphens). This will become part of the storefront URL.
- In the Items drop-down list, select items from your existing Items catalog that will be sold in the creator’s storefront. If the required items are not yet in the catalog, you can:
- Add them manually
- Import via JSON file or external platforms
- Use API methods
- One storefront link for all creator campaigns
- Get your game spotlighted when creators go live with stream-native promotions that convert.
- Simplify creator campaigns, boost sales, and keep every promotion automatically up to date.
- Track sales and performance automatically with real-time analytics.
- Quick setup through your Publisher Account
A new way to expand your web shop
Rather than replacing your existing store, Creator Storefronts are built to expand your conversions and reach by turning creators into a natural extension of your marketing and monetization strategy. This transforms awareness into conversion, and trust into measurable revenue growth in order to foster:- Greater visibility: Reach new, highly engaged audiences through creators’ established communities.
- Stronger creator engagement: Enable influencers to showcase your game in a way that fits their content style and voice.
- Trackable, incremental revenue: See exactly how creator-led sales contribute to your bottom line.
- Authentic fan experiences: Fans feel like they are supporting their favorite creator, not buying from a company.
With Creator Storefronts, you can grow with creators automatically, authentically, and at scale through Xsolla Partner Network.
Tap into creator-driven campaigns
Creator Storefronts bring everything together: your Web Shop, your creator partnerships, and your players. They make it easy for influencers to promote your game authentically. By activating creators as an extension of your sales funnel, you gain smarter visibility, stronger engagement, and measurable revenue growth without extra overhead or risk. Learn more by exploring the Creator Storefronts documentation, or get started today by visiting your Publisher Account.Featured articles
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