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Latest creator marketing insights, trends, and updates.

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Best practices for navigating the path to improved monetization

Stay focused on what's trending in the video game industry

Discover what's new in payment methods, locally and globally 

Xsolla joins GamesBeat as co-host of an exclusive evening event in Chicago on June 16, 2026, curating industry debates on whether UGC creators represent the next generation of game developers or a parallel creative ecosystem.

Xsolla co-hosts GamesBeat Engage Chicago 2026 to shape the future of user-generated content

Xsolla's Berkley Egenes argues that gaming companies have a responsibility to drive social impact alongside commercial growth, from funding adaptive equipment for disabled players to sponsoring indie studios at GDC.

Why "Gaming for good" is now a business imperative

Xsolla is attending Pocket Gamer Connects Barcelona 2026 to meet with mobile game developers and publishers across Europe. The team will be showcasing its Web Shop ecosystem, global payments infrastructure, and introducing Xsolla Agency to the European market for the first time.

Xsolla heads to PGC Barcelona 2026 to champion direct-to-consumer commerce for mobile studios

Xsolla is sponsoring First Playable Florence 2026, offering indie PC developers two expert-led sessions on nailing publisher pitches and scaling through creator and affiliate partnerships instead of paid acquisition.

Xsolla at First Playable Florence 2026: helping indie developers pitch better and grow smarter

Xsolla takes two stages at Gamesforum Hamburg 2026 as Exclusive Global Partner, with VP Jane Startseva co-presenting a keynote on web shop attribution with AppsFlyer and joining a panel on D2C strategy in midcore games.

Xsolla takes the stage at Gamesforum Hamburg 2026

Lessons from Xsolla's GDC 2026 session with Microids



How to sell PC games directly alongside Steam

Xsolla is attending SuperReturn International 2026 (June 8–12, Berlin) to connect with institutional investors and drive strategic partnerships, positioning itself as a global commerce infrastructure leader at the intersection of gaming and private capital.



Xsolla heads to SuperReturn International 2026 to engage global private capital

The partnership channels gaming's commercial power toward real environmental outcomes, funding rainforest protection, ocean conservation, and clean energy for communities in Kenya.

Xsolla named lead sponsor of PlanetPlay's 2026 environmental campaign slate at Summer Game Fest

From indie showcases to IP licensing panels, Xsolla is making Summer Game Fest week a milestone moment for game developers, creators, and publishers across the industry.



Xsolla brings expanded industry presence to Los Angeles during Summer Game Fest 2026 week

Learn how the Xsolla Buy Button helps mobile developers reduce platform fees, boost revenue, and deliver seamless, player-friendly purchase experiences.


Xsolla launches Buy Button for mobile games

How Xsolla’s refreshed identity reflects its future-forward vision and commitment to building all the things to help developers build sustainable, scalable game businesses.

Xsolla unveils new brand launch to support the future of game commerce

Investment, mobile, and web shops are rewriting gaming’s economics - putting control and margin back in developers’ hands.

New frontiers: What 2026 holds for the gaming industry

All the knowledge you need for building a successful gaming business across payments, sales, commerce, and community growth. Stay up to date on the latest industry trends and get valuable info for every stage of development.

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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

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Xsolla launches Buy Button for mobile games

Why a personalized web shop experience is essential for success

It’s official: Mobile developers can now link players directly to web shops from their games in the U.S.

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Spotlight on our
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