Development
Xsolla takes the stage at Gamesforum Hamburg 2026
June 9, 2026•2 min
Xsolla is bringing its direct-to-consumer commerce expertise to Gamesforum Hamburg 2026, taking place June 9–10 at NORD EVENT Panoramadeck in Hamburg, Germany. As an Exclusive Global Partner of the Gamesforum series, Xsolla will appear across two sessions, with Jane Startseva, VP of Business Development, EMEA, leading both.
Keynote: Solving the Web Shop Attribution Problem
On June 9 at 10:00 AM, Jane joined Adam Smart, Global Director of Product – Gaming at AppsFlyer, for a 30-minute keynote: "Web Shops and Attribution: Closing the Revenue Gap."
Web shops have become a primary monetization channel for game developers, but attribution remains one of the industry's most persistent blind spots. The session examined the current state of web shop revenue tracking and what developers must do to build an accurate, complete picture of their business performance across direct-to-consumer channels.
Panel: D2C Strategy in Midcore Games
On June 9 at 4:30 PM, Jane will also join an interactive panel "The Belonging Economy: How Mobile Games Build Value Through Player Relationships" alongside Oliver Lindahl, Strategist & Behavioural Scientist at Sagely and Pedro Alvin, Marketing Lead at Supercell. The discussion will explore concrete strategies for maximizing web store performance, covering player messaging, store optimization, new monetization opportunities, and building player trust around out-of-game purchase experiencesng, store optimization, new monetization opportunities, and building trust around out-of-game purchases.
Xsolla's Commitment to the European Market
Xsolla's dual presence at Gamesforum Hamburg is part of a broader commitment to the European games industry. Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, put it plainly: "Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here. The shift to direct-to-consumer commerce is one of the most important things happening in this industry, and Xsolla is at the center of it. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation developers can actually measure."
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Want to learn more about Xsolla? Schedule a meeting with an Xsolla expert today!
Xsolla's dual presence at Gamesforum Hamburg is part of a broader commitment to the European games industry. Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, put it plainly: "Being an Exclusive Global Partner of the Gamesforum series reflects how seriously Xsolla takes the European games market and the developers building here. The shift to direct-to-consumer commerce is one of the most important things happening in this industry, and Xsolla is at the center of it. Showing up at events like Hamburg, with partners like AppsFlyer, is how we help the industry move the conversation forward and build D2C businesses on a foundation developers can actually measure."
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