Why direct-to-consumer matters

Developers are increasingly shifting to D2C distribution to retain more revenue, control the player experience, and build direct relationships with their audience. Leveraging our 20 years of direct-to-consumer experience, we built the Xsolla Publishing Suite to support developers at any stage, whether indie teams, AAA studios, or publishers managing multiple titles. Just choose your goal and start with our out-of-the-box tool.

Key features of the Xsolla Publishing Suite

Xsolla Publishing Suite is an all-in-one direct-to-consumer solution that provides PC/Console or Web game developers with tools to launch direct-to-consumer sales and distribute games, regardless of their genre, platform, or stage in the game lifecycle. The solution is modular, allowing game developers complete control over how they launch, sell, and manage their games—regardless of genre or monetization approach. Its malleable structure enables studios to use only the necessary tools while streamlining game distribution, player engagement, working with the audience, and increasing sales efficiency, among other benefits. Xsolla is a proven expert with over 200 D2C projects launched. Many successful game developers have partnered with Xsolla to control their revenue and build stronger relationships with their players. 40% of the top 100 mobile games consider Xsolla their primary source of success in their D2C strategy.

More innovative monetization and player engagement for game developers

Each approach enhances revenue potential, improves operational efficiency, and strengthens player relationships, providing developers and publishers with the tools to scale their business effectively.

• A dedicated pre-order website generates early sales and serves as a testing ground for marketing strategies and platform readiness. Developers can analyze user interest, optimize conversion rates through A/B testing, and seamlessly transition into full-game sales post-launch.
• Game developers looking to sell single game keys benefit from a streamlined online store with global reach. A publisher-managed platform allows direct key sales across multiple stages and platforms, offering transparent analytics and efficient revenue tracking.
• For free-to-play publishers, in-game and online commerce solutions simplify catalog management while supporting real-time sales of in-game items. A centralized backend controls pricing, inventory, and live operations, ensuring seamless execution of promotional events and microtransactions.
• Publishers managing an extensive game catalog need an all-in-one platform for sales, marketing analytics, and global payment systems. A centralized solution reduces operational overhead while maintaining direct engagement with the player base.
• Cross-platform developers require synchronized in-game purchases across platforms. A unified monetization system ensures that purchases and offers remain consistent across platforms, maximizing revenue and lifetime value (LTV) while reducing technical complexity.
• Strong community relationships are essential for MMO developers.. A dedicated platform for direct interaction—featuring news, articles, and exclusive offers—builds loyalty while providing valuable player insights. Developers can leverage this data for targeted marketing and monetization by directly selling game keys, virtual items, and in-game currency.
• Publishers needing a custom launcher can deploy a fully integrated solution that supports content updates, monetization, and direct game distribution through platforms like Steam and Epic Games Store. A centralized hub keeps players engaged while reducing the resources needed for launcher development and maintenance.

Final thoughts

By using the Xsolla Publishing Suite, developers can:

• Reduce internal development costs by leveraging pre-built tools.
• Maximize revenue by cutting platform fees and selling directly to players.
• Build long-term player relationships with a direct communication channel.

The launch of Xsolla Publishing Suite enables developers to overcome the challenges of direct-to-consumer sales with powerful, customizable tools. It provides them with the flexibility and control needed to succeed long-term.

What next?

It doesn’t matter the size of your studio, whether your game is F2P or B2P, or its genre. If you're ready to sell directly to players, Xsolla Publishing Suite is your one-stop shop for everything you need. For more details, talk with one of our game commerce experts.