Development
Self-publishing
Publishing
Xsolla Launcher 2024 in review: Transformative results
November 15, 2024
In 2024, Xsolla quietly did something exciting - we added new features to Xsolla Launcher, a remarkable solution for developers. With Launcher, we moved over 20 petabytes of game content, handled 144,000 concurrent players during peak usage time, and our P2P network significantly cut bandwidth costs for partners. So far this year, Launcher has been responsible for 1.6 million installations and over 31 million gaming sessions. But do you know what's really impressive? For most of our partners, Xsolla Launcher was up and running in less than 24 hours without setup fees or weeks of integration time.
While our infrastructure metrics are exceptional, the real story of what makes Xsolla Launcher impressive is its ability to transform businesses. For instance, the studio Red Games came to Xsolla because they needed to crack the Korean market without sacrificing their brand identity. Instead of spending months building a custom solution, they used our Figma-based no-code option and quickly created a Korean-specific experience that matched their branding. At the time this article will be published, Red Games has racked up about 3.9 million sessions and processed over 73,000 payments. That's nearly $4.7M in gross profit from a market they were struggling to enter just months earlier.
View Red Games Launcher
Speaking of wins, LTG's story is an excellent example of Launcher's versatility. LTG was drowning in user management issues while trying to maximize their game's exposure. Rather than building everything from scratch, LTG partnered with Xsolla, taking advantage of Launcher's seamlessly integrated unified login system, which requires no coding. Within the year, LTG processed 17,000 transactions across 103,000 installations, proving that sometimes the simplest solution is the most effective.
View LTG Launcher
Not all studios initially seek out a third party when finding new ways to deliver content to players, and Multiverse Games falls into that category. Initially, the studio had set out to build their own launcher, but the decision became pretty clear when they saw how quickly Xsolla Launcher could be up and running. Instead of spending weeks in development, Multiverse Games ran a fully integrated launcher in less than 24 hours, resulting in 177,000 sessions and about 20,000 payments. Not bad for skipping the whole development cycle.
View Multiverse Launcher
Another top issue facing developers in 2024 was the high cost of platform fees. Panoramik Games came to us specifically to reduce the standard 30% cut that traditional platforms charge. This fee can be brutal, especially for smaller studios. But with Xsolla Launcher, Panoramik could go direct-to-consumer and save 25% on fees. Panoramik had a whopping 56,000 installations and $215,000 in gross profit, all while maintaining complete control over their player experience.
View Panoramik Launcher
Rounding out our Launcher highlights is Avatara Games, who came to Xsolla with a different concern altogether: fraud prevention. They needed solid anti-fraud measures while integrating local payment options globally. Instead of building separate systems, they used our Pay Station integration. The result? 1.7 million sessions and 100,000 successful payments. That's about $5.8M in gross profit with minimal fraud concerns.
View Avatara Launcher
All these studios accomplished so much with Launcher this year and continue to do so; Xsolla prides itself on listening to our partner's feedback. For example, Our instant launcher tech allows players to start gaming at 1% download. While this may seem small, it dramatically reduces drop-off rates. With our analytics tracking, we're now processing performance data for everything from news articles to social media posts, giving studios real insight into what content drives engagement. Across the board, Xsolla Launcher is helping mid-tier and indie developers compete effectively with enterprise-level publishers. By allowing studios to launch their distribution platforms in under a day, without setup fees or lengthy integration times, Xsolla Launcher levels the playing field.
Looking at our partners' experience throughout 2024, it's clear that direct-to-consumer sales is no longer just a trend. It's becoming a crucial part of any successful gaming studio's strategy. Whether you're looking to save on platform fees, need better player analytics, or want to expand into new markets, having control over your distribution can make all the difference.
What's next? As we head into 2025, Xsolla will continue to do what we do best: build products and solutions for developers to provide equal access to all. If your studio is ready to level up in 2025, visit our website or schedule a meeting with a member of our team today.
View Red Games Launcher
Speaking of wins, LTG's story is an excellent example of Launcher's versatility. LTG was drowning in user management issues while trying to maximize their game's exposure. Rather than building everything from scratch, LTG partnered with Xsolla, taking advantage of Launcher's seamlessly integrated unified login system, which requires no coding. Within the year, LTG processed 17,000 transactions across 103,000 installations, proving that sometimes the simplest solution is the most effective.
View LTG Launcher
Not all studios initially seek out a third party when finding new ways to deliver content to players, and Multiverse Games falls into that category. Initially, the studio had set out to build their own launcher, but the decision became pretty clear when they saw how quickly Xsolla Launcher could be up and running. Instead of spending weeks in development, Multiverse Games ran a fully integrated launcher in less than 24 hours, resulting in 177,000 sessions and about 20,000 payments. Not bad for skipping the whole development cycle.
View Multiverse Launcher
Another top issue facing developers in 2024 was the high cost of platform fees. Panoramik Games came to us specifically to reduce the standard 30% cut that traditional platforms charge. This fee can be brutal, especially for smaller studios. But with Xsolla Launcher, Panoramik could go direct-to-consumer and save 25% on fees. Panoramik had a whopping 56,000 installations and $215,000 in gross profit, all while maintaining complete control over their player experience.
View Panoramik Launcher
Rounding out our Launcher highlights is Avatara Games, who came to Xsolla with a different concern altogether: fraud prevention. They needed solid anti-fraud measures while integrating local payment options globally. Instead of building separate systems, they used our Pay Station integration. The result? 1.7 million sessions and 100,000 successful payments. That's about $5.8M in gross profit with minimal fraud concerns.
View Avatara Launcher
All these studios accomplished so much with Launcher this year and continue to do so; Xsolla prides itself on listening to our partner's feedback. For example, Our instant launcher tech allows players to start gaming at 1% download. While this may seem small, it dramatically reduces drop-off rates. With our analytics tracking, we're now processing performance data for everything from news articles to social media posts, giving studios real insight into what content drives engagement. Across the board, Xsolla Launcher is helping mid-tier and indie developers compete effectively with enterprise-level publishers. By allowing studios to launch their distribution platforms in under a day, without setup fees or lengthy integration times, Xsolla Launcher levels the playing field.
Looking at our partners' experience throughout 2024, it's clear that direct-to-consumer sales is no longer just a trend. It's becoming a crucial part of any successful gaming studio's strategy. Whether you're looking to save on platform fees, need better player analytics, or want to expand into new markets, having control over your distribution can make all the difference.
What's next? As we head into 2025, Xsolla will continue to do what we do best: build products and solutions for developers to provide equal access to all. If your studio is ready to level up in 2025, visit our website or schedule a meeting with a member of our team today.
Popular
GET THE LATEST CONTENT DELIVERED TO YOUR INBOX
Featured content
4 minute read
Game Sales and Commerce
Xsolla Launcher 2024 in review: Transformative results
Dive into what Xsolla Launcher can do for your business and take a sneak peek at how our solution performed in 2024.7 minute read
Game Sales and Commerce
How to drive sales with influencer marketing: Insights from Xsolla’s director of creator partnerships
Let’s chat with Xsolla’s Rix Tran to explore how influencer marketing and creator partnerships can help you connect with your audience in 20243 minute read
Community Growth
The Xsolla Report autumn edition: Your playbook for success this quarter
Essential data and the latest industry trends to help developers and publishers thrive in a changing marketDIGITAL GUIDE
Free guide
BOOST PLAYER ENGAGEMENT WITH REWARDS
Learn how you can grow your community with rewards during all stages of your game development. Download our free guide.
READY TO LEVEL UP?
The Xsolla team is ready to help.Your game business is our #1 priority.
