Alternative payment methods
Xsolla introduces Direct Co-Marketing for Payment Providers and Video Game Developers
October 13, 2026•2 min
Video games continue to drive immense consumer spending globally, yet payment providers that process these transactions have historically had limited opportunities to engage customers after the transaction. Xsolla is changing that dynamic by previewing an innovative self-serve capability: Co-Marketing Campaigns within Xsolla Business Account for Payment Providers.
Connecting Payment Providers with 1,500+ Video Game Developers
With access to 1,500+ video game developers and millions of active players, Xsolla lets payment providers turn transaction insights into direct, high-impact marketing partnerships. Instead of competing solely on processing fees, providers can now launch targeted promotions such as cashback incentives directly where players decide to purchase.
How Co-Marketing Campaigns Work in 4 Simple Steps
Everything runs seamlessly within Xsolla Business Account for Payment Providers through a streamlined four-step flow:
"Payment providers have long competed mostly on rate," said Chris Hewish, President of Xsolla. "Co-Marketing Campaigns give them a way to win on more than that, with promotions built around the games their customers already play. It turns a payment relationship into a marketing one, and it runs from the account they already have." Expanding Horizons for Financial Institutions Beyond payment providers, Xsolla is expanding opportunities for broader financial institutions. New initiatives in development will let banks engage gaming audiences through loyalty-point integrations, branded web stores, and exclusive cardholder promotions. Meet Xsolla at Money20/20 USA Xsolla will preview Co-Marketing Campaigns at Money20/20 USA in Las Vegas from October 18–21, 2026, in meeting room Veronese 2505. To discover how direct marketing partnerships can transform your payment strategy, visit xsolla.com/for/payment-providers or schedule a meeting with the team today.
- Spot the Opportunity: Providers access an intuitive dashboard that analyzes performance across video games to show exactly where their customers spend.
- Create the Campaign: Select tailored promotional activities, such as video game-specific cashback offers, without leaving the platform.
- Developer Collaboration: Video game developers receive, review, and approve requests, ensuring every initiative is a fully aligned partnership.
- Turnkey Setup: Xsolla manages full technical deployment in Xsolla Pay Station, serving promotional banners directly at checkout.
"Payment providers have long competed mostly on rate," said Chris Hewish, President of Xsolla. "Co-Marketing Campaigns give them a way to win on more than that, with promotions built around the games their customers already play. It turns a payment relationship into a marketing one, and it runs from the account they already have." Expanding Horizons for Financial Institutions Beyond payment providers, Xsolla is expanding opportunities for broader financial institutions. New initiatives in development will let banks engage gaming audiences through loyalty-point integrations, branded web stores, and exclusive cardholder promotions. Meet Xsolla at Money20/20 USA Xsolla will preview Co-Marketing Campaigns at Money20/20 USA in Las Vegas from October 18–21, 2026, in meeting room Veronese 2505. To discover how direct marketing partnerships can transform your payment strategy, visit xsolla.com/for/payment-providers or schedule a meeting with the team today.
Featured articles
Contact us
Talk to an expert
Ready to maximize revenue opportunities? Reach out to our experts and learn how to start earning more and spending less.