Development
Xsolla heads to PGC Barcelona 2026 to champion direct-to-consumer commerce for mobile studios
June 11, 2026•3 min
In June 2026, Xsolla is set to bring its global video game commerce expertise to Pocket Gamer Connects (PGC) Barcelona, taking place June 15–16 at the Hyatt Regency Barcelona. As a leading force in video game commerce, Xsolla will be on the ground with its business development, customer success, and product teams available for scheduled meetings with mobile game developers, publishers, and strategic partners. The event represents a key opportunity for Xsolla to connect with the European gaming community at one of the continent's most deal-driven gatherings.
Now in its second year, PGC Barcelona has quickly established itself as a must-attend conference for mobile game businesses, drawing more than 1,000 attendees from over 47 countries and facilitating thousands of structured meetings through its dedicated matchmaking platform. With studios including Scopely, King, Rovio, Bandai Namco, and Gameloft all calling Barcelona home, the city provides a natural backdrop for Xsolla to strengthen relationships across the European developer and publisher community.
Empowering studios with direct-to-consumer commerce
A central focus of Xsolla's presence at PGC Barcelona will be its Web Shop ecosystem, a direct-to-consumer (D2C) platform purpose-built for mobile game studios. With more than 700 web shops already launched for some of the world's highest-grossing titles, the platform integrates storefronts, LiveOps tooling, and creator-driven acquisition into a single connected system. Regulatory shifts across Europe and globally have opened new pathways for developers to sell directly to players outside traditional app store channels, and Xsolla will be at the event to help studios understand and act on that opportunity.
Unlocking global reach through payments
Beyond Web Shop, Xsolla will also highlight its global payments infrastructure, which supports more than 1,000 payment methods across 200+ geographies. Designed to optimize conversion through localized checkout experiences, the payments layer plugs directly into the web shop ecosystem — giving players a seamless, market-specific experience from discovery through to purchase. For mobile studios expanding into new regions or looking to reduce friction in existing markets, this flexibility can be a critical advantage.
Introducing Xsolla Agency to European studios
PGC Barcelona will mark the European debut of Xsolla Agency, a service that connects game developers with premium entertainment intellectual property (IP) through a commerce-first model. Rather than treating IP licensing as a marketing cost, Xsolla Agency structures deals around monetization outcomes — helping studios drive higher player spend, reduce user acquisition costs, and unlock new LiveOps moments that sustain long-term engagement.
"The D2C conversation has real urgency in Europe right now, and we think Xsolla is uniquely positioned to help studios move fast on that opportunity," said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. "We're looking forward to those conversations in Barcelona."
Studios and publishers interested in connecting with the Xsolla team at PGC Barcelona 2026 can schedule meetings in advance through the event's matchmaking platform.
To schedule a meeting with an Xsolla expert while at PGC Barcelona 2026, visit: https://xsolla.com/events/pgc-barcelona-2026/booking
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