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Xsolla leads strategic collaboration in Dubai, empowering MENA’s gaming industry with expertise, workshops, and insights

April 29, 2025
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Xsolla is making strategic moves to further cement its leadership in global gaming commerce, with a focus on the rapidly growing MENA (Middle East and North Africa) region. The company’s upcoming trip to Dubai, in collaboration with local organizations such as DMCC, DIFC, and DFF, will share key insights with game developers to help them capitalize on new regional opportunities.

Leading Industry Figures Collaborate to Drive Innovation

Xsolla’s Senior Vice President of Business Development - EMEA, Chris Meredith, will be joined by notable industry figures Nick Poole, CEO of Ukie, and Stuart Dinsey, Executive Chairman of Curve Games. Together, they will host workshops to provide developers with the knowledge they need to grow their businesses in the MENA region. These workshops will cover everything from monetization strategies to increasing player engagement, providing essential strategies to succeed in one of the world’s most dynamic gaming markets. “We’re excited to work alongside Ukie and Curve Games to support local developers in MENA,” said Chris Meredith. “This partnership offers a unique opportunity to share valuable strategies and help developers establish a foundation for long-term growth and innovation in the region.”

Workshops to Focus on Monetization and Player Engagement

The workshops will deliver actionable insights that can help MENA developers optimize their games’ revenue potential and better engage with players. Topics will cover critical aspects of game development, such as monetization strategies, which are vital to a game’s financial success, and techniques to improve player retention, one of the biggest challenges facing game developers today. “The MENA region is an exciting growth market for the global gaming industry,” said Nick Poole, CEO of Ukie. “We’re eager to bring our expertise to help local developers take advantage of this growth, to expand their regional reach and to build sustainable connections with the UK industry.”

Empowering Developers Through Collaboration

In addition to the workshops, the partnership with Curve Games will provide developers with expert advice on navigating the complexities of the MENA market. Stuart Dinsey, Executive Chairman of Curve Games, shared, “The MENA region presents unique opportunities, and we’re committed to helping developers understand and leverage those opportunities. By partnering with Xsolla, we’re not just sharing advice - we’re empowering developers to thrive in a competitive marketplace.”

Exclusive Podcast Episode on Monetization Strategies

To further deepen its commitment to supporting developers in the MENA region, Xsolla will be featured in an exclusive episode of the Level Up Lounge podcast, alongside Stuart Dinsey. The episode will provide expert insights into monetization and direct-to-consumer strategies, showing developers how to use these models to maximize revenue. The conversation will focus on applying these strategies to the rapidly expanding MENA market, providing actionable tips for new and established developers.

Xsolla at Dubai GameExpo Summit

Xsolla’s efforts in Dubai will extend to the Dubai GameExpo Summit, where they will host a session on global strategies for indie success. This session will address key topics such as publishing, monetization, and market expansion, offering valuable insights for indie developers looking to scale their businesses beyond the MENA region. “Dubai GameExpo Summit is an ideal platform to connect with the global gaming community,” said Chris Meredith. “Indie studios are the driving force behind innovation in gaming, and by bringing together global expertise, we can equip them with the tools, knowledge, and networks needed to succeed locally and globally.”

Laying the Groundwork for Long-Term Growth in MENA

Xsolla’s trip to Dubai is more than just a series of workshops - it’s a strategic step toward establishing a sustainable and thriving gaming ecosystem in the MENA region. By collaborating with key industry leaders, sharing invaluable insights, and providing developers with practical tools, Xsolla is helping to pave the way for long-term growth and innovation in the region.
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